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Zero To Sixty Marketing

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lead generation

Business overwhelm is easy to fall into.

PLAN to Enjoy the Season!

November 27, 2012 by Susan Hamilton Leave a Comment

Ever feel like there’s so much to do that you can’t do anything at all? Overwhelm puts a weight on your chest, and it can be really hard to get over. This is NO time to let that feeling take over, you’ve got some work to do if you’re going to let people know you’re BEST at what you do!

[Read more…] about PLAN to Enjoy the Season!

Online Marketing Alone Isn’t a ‘Get Sales Free’ Card

May 29, 2012 by Susan Hamilton Leave a Comment

It takes an incredible amount of resources in time, energy, and even money to generate income for your business online. Making your business profitable isn’t an overnight thing, and even after you have your website and your social media activity ready to go – you will not make money off of that alone. Generating the sales that make the money that help you become more efficient and effective and make mega bucks will require more than one avenue to first generate leads.

[Read more…] about Online Marketing Alone Isn’t a ‘Get Sales Free’ Card

Checkered Flag.

Do You Understand Customer Life-Cycles?

May 17, 2012 by Susan Hamilton Leave a Comment

Checkered Flag.Most people would agree, they want their customers (most of them anyway!) to return. Learn their habits and you’ll improve the odds.

Engagement and relationship are words so overused, it’s difficult for me to say them. There are no other words. They matter, they work, and in today’s marketing environments they must be mastered. Your business is always a service, and you’re always serving people and your community with it.

If you’re not, people will know and not come back and share their experiences with others because they have mastered relationship and engagement!

There is a clear line in the sand. It’s simply not efficient for selling to be your number one goal right now. You must sell to make more money, but to do that and truly serve your market you need to be very aware of their needs and share that everywhere while they develop a trust with your company.

[Read more…] about Do You Understand Customer Life-Cycles?

Building a Business Website.

Marketing With an Invisible Website is Hard

May 1, 2012 by Susan Hamilton 2 Comments

Building a Business Website.

Some people believe that if they have a website, they’re marketing online. Your website is invisible if you haven’t done anything with it. It’s not designed to just sit there like a neon sign on the Internet Superhighway. Even if it was, that’s not enough to get anyone to stop and to buy from you. Internet traffic is pretty different. Online, people have to trust you first.

The term ‘getting found’ is over-used and misunderstood. There are no magic keywords to make people come to your website and buy. No hocus-pocus will help your page rank. [Read more…] about Marketing With an Invisible Website is Hard

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