If you’re like most businesses, your phone rings at least four times a day with a marketer on the other end asking if you would like to sign up with their online directory. Some of these are helpful, others … not so much. If you’re skeptical, you drop these guys like a hot potato. Some companies really benefit however, ever wonder why? Read More→
Archive for links
Comments (0)
Categories : Local Marketing
Tags : Bing, directories, Directory Maximizer, DMOZ, Google Local, links, MerchantCircle, SEO, Yahoo, Yelp.com
I gave away a little of today’s post in my last one when I addressed how to use keywords. Remember, I asked you if you could:
Use them effectively in your H1, or header title.
Use them in your H2, or header for a bullet or numbered list.
Use them in the body of your short, opening paragraph.
That’s a start. Choosing one keyword, and using it like I showed you in my last post is very important. Using too many keywords can often take away from the quality writing you want to share with your readers. That one primary keyword should be used as described above, and it should be used in the opening lines of text under your title.
More Keyword Effectiveness
Another important placement of your primary keyword is in the anchor text of a link. Here’s why:
The anchor text, or the different colored wording used when linking, provided the links connect (and you must always check), adds good authority.
Anchor text used for linking outbound to another, possibly higher ranking site, may naturally turn into an inbound link once a relationship between authors is established. Keyword-rich anchor text coming in on an inbound link is good for authority.
Anchor text using effective keywords for your internal linking between pages of your website is also good for your reader, and by default, you.
Posting comments on relevant blogs and forums will also bring links in from other sites, so you want to include good keyword-rich anchor text when you leave them.
You’re not completely limited to one keyword for all your content. If used too frequently, you can actually hurt your site, not help it. Shoot for using your primary keyword naturally 2-3 times on a page in the places we’ve talked about. Then, go back and see if another word or phrase that you’ve researched can be used as a subordinate, worked into the text of your content. Don’t use it more than a few times.
It’s imperative that you write for your readership; your potential customers, your existing customers, and others, such as information gatherers and peers in your business to business relationships. If you can do this fluidly, and maintain the quality of your content, you’ve got the basics of a recipe for success.
One more thing as I wrap up this series. Be a good steward of your site. Make sure to reply to comments and return links to readers who have helped you link. It’s not going to hurt your company to complement or agree with a competitor’s comments or product lines, and doing so can actually be helpful for more than just linking. Once relationships are built, and that takes some time, you may very well find yourself in a situation where you may be offered extra work. Sometimes a company finds it better to send extra work to someone they trust than to risk turning down work with no alternative for their customer. That could only be possible with effective link strategies.
We’d love to hear from you. Be sure to leave your comments or questions with a link to your company along with your name below. Here’s to your small business success!
I gave away a little of today’s post in my last one, where I addressed how to use keywords. Remember, I asked you if
you could:
- Use them effectively in your H1, or header title.
- Use them in your H2, or header for a bullet or numbered list.
- Use them in the body of your short, opening paragraph.
That’s a start. Choosing one keyword, and using it like I showed you in Part 4 is very important. Using too many keywords can often take away from the quality writing you want to share with your readers. That one primary keyword should be used as described above, and it should be used in the opening lines of text under your title. Read More→
Sharing links is a pretty common way to show interesting, fun, or informative sites to friends, associates. We don’t usually think about how that helps the website we link to, we just do it. Some research on a site we’ve been slowly upgrading revealed another common situation. The website wasn’t ranking.
As I shared what I had learned with the small business owner, I realized that all my words were falling on deaf ears. It can be hard to wrap your head around what it takes to be found online.
I wanted him to know that smart linking strategies can offset costs associated with marketing a company. Yes, you can, and should, hire a company to help you build links, but you can do some of it yourself and increase results while saving some bucks.
Comments (0)
Categories : Link Building
If you market to other businesses on any level, and haven’t yet subscribed to B2B Magazine, you’re missing out. We receive both the print and online versions, and tend to read them cover-to-cover each month. Today’s issue just arrived in the mail, and the first thing to catch my eye was the “New Channels” column by Paul Gillin, titled “New PR Reality: Link over Ink.” Read More→
Comments (0)
Categories : Link Building
"Love your newsletter. Very, very professional. I don't know how you come up with something so good all the time!" ~ Dorothy Skinner, Gary's Quality Plumbing "I think the handout was the some of the best work I have ever seen. Yes, copy, illustrations, layout ... it was all amazing." ~ Glen E. Armes, Sr. VP op2, a division of Old Republic Title "Shari and the team at Zero To Sixty Marketing did a great job. Best of all, the results were obvious. We improved steadily in the rankings, getting more traffic and followers." ~ Duane Weber, Green Light Sign Solutions "The Valentine letter is awesome, thank you!" ~Connie Koehnke, Hair Connection "Zero To Sixty Marketing knows search and certainly can help you, too." ~ Duane Weber |
Contact Us:
Shari or Gerald at our Main Office:
920-364-0261
Susan at our Dallas Office:
214-714-0495
Zero To Sixty Marketing LLC
Copyright © 2012 All Rights Reserved
Copyright © 2012 All Rights Reserved
