Routinely I have conversations with others in my industry about the status and impact the economy is having on their businesses. We’ve decided that the success or failure of a business stems from several factors. Where there’s visual evidence that others in an industry you belong to are working, you can reasonably assume there’s enough work for you. Read More→
What exactly is the purpose of your brochure? An event handout? Will you use it to share a new product? Do you want a certain reaction from its readers?
The simple answer is, “No.” Still, you’ll get conflicting opinions when it comes to how you should be reading a barrel roll trifold brochure. Accordion-fold brochures are much easier to figure out, but when faced with two panels at the same time, like the barrel-fold allows, you’re left wondering what the brochure creator’s intention was. The first two panels are a no-brainer, right? Front cover, inside front cover … then what does a reader do? Open the flap to reveal the inside of the brochure to continue reading panels left to right? Or read inside the cover, then the folded flap, then the inside?
Or is it?