A University of Wisconsin study found that daily newspapers discarded 72% of press releases. If your release is guilty of these common flaws, it might be time to learn how to write your wrongs.
6 Things Not To Write
The number one reason for press release fatalities was “limited interest to readers,” followed closely by “no reader interest at all.” According to the study, no real news in the release, poorly written material, and inaccuracies or duplication are no-no’s that keep your information from getting into the right hands, or in front of the right eyes.
On the other hand, there are some things you can do to get your story picked up.