Here’s where data really gets interesting to me.
When it comes to researching the products, 66% of consumers are using tablets while 57% research on their smartphones. Reviews? 56% read reviews on tablets and 45% on smartphones. Details, as I’ve told you before, make tablet shopping an ideal environment for browsers who really want to take in the experience. Thing is, the smartphone numbers are pretty high, too!
Business owners have to take this stuff into consideration when they’re trying to figure out why the phone isn’t ringing. Websites have to be precise, clear, and informative to make navigation easy on consumers who are in ‘ready-to-buy’ phase. What do you need to know? Ask us in the comments section, or on our Facebook page, we’ll help you get the right information.