#1. If my company was higher on the search results page, more people would see me and my company would have more revenue.

My competitors are before me on the search results, so they must make more money than I do, and must get called more than my company gets called. Search results are everything, and if customers can’t find me for my company service and location, I’m losing money. When I look up my terms on computers (not even my own!) I can tell others are ahead of me, and I need to beat them in the results to have a stronger brand and make more money.

Guess what? All of that above is a great big, gigantic MYTH, designed to sell you services that cost exorbitant amounts of money that will never guarantee ONE customer or generate ONE DIME in revenue. Read More→