Press releases aren’t dead, in fact, they’re used even more today. But they are getting picked up differently, and by additional audiences you may not have thought about.
The way to think about a press release has changed because the audience has enlarged – not gone away. Now you can submit a press release online and reap the benefits of great back links, online attention and sharing, and still reach journalists who are actively looking for leads and information. [Read more…] about Do You Need a Media Release?