What exactly is the purpose of your brochure? An event handout? Will you use it to share a new product? Do you want a certain reaction from its readers?
Marketing products like brochures work best when you break down every action a prospect might take.
The simple answer is, “No.” Still, you’ll get conflicting opinions when it comes to how you should be reading a barrel roll trifold brochure. Accordion-fold brochures are much easier to figure out, but when faced with two panels at the same time, like the barrel-fold allows, you’re left wondering what the brochure creator’s intention was. The first two panels are a no-brainer, right? Front cover, inside front cover … then what does a reader do? Open the flap to reveal the inside of the brochure to continue reading panels left to right? Or read inside the cover, then the folded flap, then the inside?
OH, brother … [Read more…] about Is There a Right or Wrong Way to Read Business Brochures?
If you market to other businesses on any level, and haven’t yet subscribed to B2B Magazine, you’re missing out. We receive both the print and online versions, and tend to read them cover-to-cover each month. Today’s issue just arrived in the mail, and the first thing to catch my eye was the “New Channels” column by Paul Gillin, titled “New PR Reality: Link over Ink.” [Read more…] about Comparing Link to Ink
It is a cold and blustery Saturday morning, so it is a good time to catch up on some of the things I’ve been meaning to get done. One such item is catching up on reading through a few of the trade publications that came in this week’s mail.
As I was thumbing through one particular publication something familiar struck me. On a recent trip to somewhere we needed to go, my wife and partner commented about a billboard advertisement. It created a little conversation about how much has changed in the past few weeks, but after looking through a few trade publications and magazines it suddenly sparked an important thought.
