Just how hard (or easy) is it to turn luxury items or excellent services into cash? You know the adage, “it takes money to make money.” That’s not entirely untrue. But it’s not entirely true, either.
The key is to understand what makes the right audience buy, and then speak to that exact audience. The right marketing tools help you to do this well. While there’s a lot you can do yourself these days, you need a healthy understanding of customer attraction. After all, anyone can buy something. The question is, can appreciative, higher-spending clients and faithful distributors become interested in your stuff, and when they do – will your presentation convince them to call you or come to your store? Read More→