People still judge a book by its cover. We all do, whether intentional or not.
The same thing happens day in and day out on your website. It’s a visible representation of your business online. If it’s amateur or outdated, it leaves a bad first impression. It may even leave your audience wondering if your business is trustworthy.
[Read more…] about Stop Turning Website Visitors Away – 10 Reasons for a Redesign
#1. If my company was higher on the search results page, more people would see me and my company would have more revenue.
My competitors are before me on the search results, so they must make more money than I do, and must get called more than my company gets called. Search results are everything, and if customers can’t find me for my company service and location, I’m losing money. When I look up my terms on computers (not even my own!) I can tell others are ahead of me, and I need to beat them in the results to have a stronger brand and make more money.
Guess what? All of that above is a great big, gigantic MYTH, designed to sell you services that cost exorbitant amounts of money that will never guarantee ONE customer or generate ONE DIME in revenue. [Read more…] about #1 – Wealth Myths Exposed
Developing content for your business website is only one way your brand becomes recognized online. Article marketing will help your brand become more familiar, and provide healthy links back to your website.
Several online article submission sites exist, but I don’t recommend them all. You want your material where journalists, bloggers, and industry enthusiasts are more likely to pick them up.
[Read more…] about How Does Article Marketing Help Your Brand?
One of the many services we offer our clients is monthly website management that includes posting blogs, images, and videos to WordPress websites. I’m in a unique position to be very familiar with the internal dashboards of these sites, and have noticed an area that could use some attention.
First of all, have you ever heard of creating a search experience?
[Read more…] about Use Blog Categories Wisely (Must Read!)
Every business that has been talked about even once has a representation on Google, Yahoo, and Bing. Whether you have a website or not, search engines have made decisions about your company – specifically, where you are allowed to be on a search page and what you your business sounds like to others based on factors you’re not in control of.
Businesses that don’t know they are being determined by outside factors mistakenly ignore the importance of an accurate and claimed business listing. [Read more…] about Your Company Needs to be Correctly Listed in Directories
Ever wonder why so many sites exist above yours in the search engines? There may be many reasons, but here’s one thing to take into account. Search engine directory listings – like Yahoo, Google and Bing – know the basic keywords that people search on to find information that companies use to describe themselves.
For instance, if you’re a fence company, naturally keywords used would include the phrase ‘fence company,’ and so on. What’s more, they know the location of the searcher and therefore will present, first and foremost, the businesses locally associated with those words. It is very important not to leave out location information when adding your business to ANYTHING online, especially directories, but also including all of your social media profiles. [Read more…] about Are You Getting in on Local Search?
