Zero To Sixty Marketing

SEO

Links Help You Get Found Online

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Just when you think your great new website will help customers find your company, you learn there’s more to do to keep it in front of people. New websites have to get a lot on the ball quick. It doesn’t seem fair, does it? But you really have no choice on this one, folks, you have to take steps in the right direction regularly or all you have is a pretty, unseen, and virtually unusable website.

I want to spend a little time explaining links, why different links matter, and why you need a healthy mix of them all for maximum benefit. Links show the relationship between your reader’s interests and your website information.
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8 Smart Ways To Use Your Content

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What is all the buzz about content, anyway? Content is that necessary component of your online marketing that has a very soft voice, but carries a pretty big stick. While copywriting is specifically related to marketing, content has more to do with reputation building and link strategies.

No, I’m not implying that you have to hit anyone over the head, on the contrary.  [Read more…] about 8 Smart Ways To Use Your Content

Can Directory Listing Hurt You?

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As a matter of fact, not all directories are harmless.

Local Listing Service.It is important to list your business in human-edited directories; we even teach you how to do it correctly yourself. Directories are  a great way to  promote your company, improve your back links and gain exposure.

But watch out.

Some sound good but can suck hundreds of dollars out of your account in the blink of an eye.  [Read more…] about Can Directory Listing Hurt You?

After the Pitch

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Zero To Sixty Marketing Agency Newsroom on PitchEngine.We’ve just begun using a terrific social media release service in lieu of the traditional press release submitted via wire service. If you haven’t yet tried PitchEngine, you really should. News submitted through PitchEngine can be accompanied by multiple images, video, audio, resource links, and a ‘tweet pitch’ (your message in 115 characters or less). At the $29 pay-per-pitch level, it’s submitted to the major search engines and hosted forever on the site. For what you get, it’s a steal!

The strength and power of a social media release is its ‘sharability.’ So what do you do after the pitch to facilitate sharing and really get the word out about your company’s news?  [Read more…] about After the Pitch