Zero To Sixty Marketing

small business marketing

Plugins Make Functionality Look Easy

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It used to be that extreme functionality was only for ‘big players’ online. Small companies really didn’t think they could do much with their websites, they basically represented an online address and that was about it.

With WordPress and iThemes, that couldn’t be further from the truth. About two years ago, we decided to exclusively build WordPress websites – and our clients are some of the most independently capable business owners out there.

It’s a good thing. The most frequently asked question we get from a new prospect is, “How can I get more control of my website, without destroying it?”    [Read more…] about Plugins Make Functionality Look Easy

How Online Content Grows Wings

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Exact Target reports that Twitter users are more likely to post regularly to blogs, more likely to post product and service reviews, and more likely to share coupons on coupon sites. We’re also more likely to write articles, post videos, contribute to wiki’s, and comment on other people’s blogs. This rings true for me, because as a Twitter user, I like to find interesting or educational tidbits that I can share with my readers.  [Read more…] about How Online Content Grows Wings

Your Small Business Should Be Blogging

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Why should your small business be blogging? Your interaction with viewers, or lack thereof, may be the only thing holding you back from more sales. While the importance of a website is crucial in our tech-crazy era, a website that has the ability to update information through blogging will outperform in sales when compared to a company website that doesn’t. There are other ways to add updated material continually to your site, and many have value, but a blog adds something more.   [Read more…] about Your Small Business Should Be Blogging

Small Business Listing: Images are Important

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What one company learned the hard way

Did you post photos on your Google Places listing? If you haven’t, consider this: one company didn’t, and the photo that was included was a poorly shot photo of the home of a customer who posted a review.

The review was favorable, the photo was not. Many times, these details seem insignificant until they are seen from the outside looking in. When you’re filling out the details of your business listing, the photos, videos, and reviews play a big part of your overall appearance, but may not seem like they need to be added now. Problem is, if you put it off for another day, another day comes and goes without your listing being completely finished. Images help your viewers understand where you are, who you are, and what products you offer. When you connect with the public on line in this way, you become a reality. You cease to be only a link on a page and become something they can identify with.

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Timeless Marketing Principles – Part 1

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It’s fun to focus on the new and different, but it’s important not to forget the tried and true. Small businesses have established themselves and grown in the marketplace since the dawn of capitalism, not just since the birth of Facebook. Along the way, what works and what doesn’t work has been studied and written about. Effective marketing has been dissected and diagrammed. It’s true that HOW we get the job done has changed, but the timeless principles relating to market, message and media are still the foundation for success.  [Read more…] about Timeless Marketing Principles – Part 1

Where Do You Stand on That?

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I bet if you were hanging out with your friends or family and a controversial subject came up, whether you voiced it or not – you’d probably have an opinion about it. Conversationally, it’s a plus to be able to debate opinions or discuss facts in a give and take manner. Some folks can’t do that. But if you’re the entrepreneur who generally reads our blogs, you can probably hang with the best.

If you have ideas for business – something not agreeable in the mainstream – instead of sitting there with your opinion safely tucked inside your head in a box labeled, “not politically correct,” I want to encourage you to take action.  Take a risk by doing or saying something out of the norm that can be useful to others. It could be the thing that makes your business stand out.  [Read more…] about Where Do You Stand on That?