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3 Reasons to Make Networking Part of Your Routine

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Wow, what a week already! I’m headed out the door in just a few minutes to go to a networking dinner in the Dallas – Ft. Worth area, and realizing how truly grateful I am to have the opportunity to meet with other people and learn about their businesses. It keeps me current, and gives me so much encouragement – I can’t begin to express it! But I’ll try.

Yes, I know you’re busy. It’s all you can do to carve out a few minutes to read or listen to this post. And social media … well, you do it whenever you can, but it’s tricky. We do have REAL work to do! Believe me when I tell you, I SO understand you! I feel exactly the same way.

Here’s why I make the effort, and why I think you should, too:  [Read more…] about 3 Reasons to Make Networking Part of Your Routine

Managing Your Time Makes You More Effective

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Do you hate knowing you have so much more to do for your business than previous generations of business owners? They never had to write for themselves or spend time online talking with other people, why should you have to?

Networking has always set businesses apart from each other. In 2012, we’re just adding another ‘tier,’ because we know that when we use social media to interact with people we meet in person, we’re chatting with an interested person who we are genuinely interested in.

Yes. We all agree. It IS more work. But the only thing worse than working more for online attention, is putting in all that effort for NOTHING – which many people do every day!

Not you, you’re an Inside Line subscriber. You know what attitude you have to embrace to do this thing right.

[Read more…] about Managing Your Time Makes You More Effective

It Takes A Village to Improve Online Performance

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Online marketing is a different animal. If you’re not getting the feedback and interaction you want from all the time you’re spending chatting it up, don’t be discouraged! The online crowd can be a tough audience, and the most important thing you can do to get their attention is work within your own network to develop interactions. [Read more…] about It Takes A Village to Improve Online Performance

Don’t Waste My Time, I’m Working

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A couple of years ago, I thought everyone was actively using social media, but me. I thought I was behind, but really didn’t care too much. I thought I worked with businesses peculiarly difficult in this area, and that I could influence them a little at best, and would continue to try, but mastering this monster would probably take a new hire in our organization. I didn’t try very hard because I knew I struggled with it, too.

We knew it could help, knew it helped some businesses, but were still unsure how much. I think I looked at social media as more of a fad that would evolve or fade away. I see that many of you think that right now. [Read more…] about Don’t Waste My Time, I’m Working

How To Post Your Blog to Social Media

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We have several new clients that are just learning to blog, YAAY! Good for you! Our wonderful and faithful website clients know that when you contract with us to build your website, we teach you how to use it, too. What good is just building you the website if you don’t know how to use it as your central marketing tool, right? We want you to know how to use your tools.

So those of you who haven’t set up those time frames to learn what you need to know might be falling behind a little. If you’re not using your blog, your website is doing absolutely NOTHING for you, and we NEVER want that. If that’s you, call us right away.

But if you are blogging, you’re still not done.

[Read more…] about How To Post Your Blog to Social Media

How Much is Too Much Social Activity?

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Search engine results, your site number one.

Every business is unique and different, and so are their social styles. Not everything you see others do will work for your company.

Social activity can’t be ignored, but most small businesses that didn’t grow up in a culture of social online behavior will agree that there isn’t a whole lot of time for chit-chatting in the unknown with whoevers. There’s a business to run.

The superficial benefits to social engagement are obvious:

  • Brand recognition
  • Industry thought leadership
  • Staying current with trends and information

But those reasons aren’t enough to keep you interesting or interested in social activity – they’re kind of flat, aren’t they?

Among the more brow-raising reasons for social engagement, the term ‘social proof’ should have you rethinking social altogether. [Read more…] about How Much is Too Much Social Activity?