People still judge a book by its cover. We all do, whether intentional or not.
The same thing happens day in and day out on your website. It’s a visible representation of your business online. If it’s amateur or outdated, it leaves a bad first impression. It may even leave your audience wondering if your business is trustworthy.
[Read more…] about Stop Turning Website Visitors Away – 10 Reasons for a Redesign
Some people believe that if they have a website, they’re marketing online. Your website is invisible if you haven’t done anything with it. It’s not designed to just sit there like a neon sign on the Internet Superhighway. Even if it was, that’s not enough to get anyone to stop and to buy from you. Internet traffic is pretty different. Online, people have to trust you first.
The term ‘getting found’ is over-used and misunderstood. There are no magic keywords to make people come to your website and buy. No hocus-pocus will help your page rank. [Read more…] about Marketing With an Invisible Website is Hard
When was the last time you updated your company website? Today? Last week? Last month? Last year? I’m hoping it was no later than last week, but a recent report suggests otherwise. SiteKreator’s Small Business Usage Study found that 54% of small businesses update their websites less than once per month.
When was the last time you updated your small business website? This week? This month? This year? If it wasn’t this week, it’s been too long and it’s time to give your website a little attention. [Read more…] about How Often Should You Update Your Small Business Website?
Recently we shared a client’s Web site makeover, and suggested you step back to look at your Web site with fresh eyes. If you did that and realized your site is looking a bit dated, what’s the first step toward a redesign?
It may surprise you to learn that the first steps to creating your new design have nothing to do with the look of your site. That’s right, although it’s the first thing we see, it’s actually a secondary consideration. So, what should we consider?
