Zero To Sixty Marketing

website marketing strategy

Plugins Make Functionality Look Easy

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It used to be that extreme functionality was only for ‘big players’ online. Small companies really didn’t think they could do much with their websites, they basically represented an online address and that was about it.

With WordPress and iThemes, that couldn’t be further from the truth. About two years ago, we decided to exclusively build WordPress websites – and our clients are some of the most independently capable business owners out there.

It’s a good thing. The most frequently asked question we get from a new prospect is, “How can I get more control of my website, without destroying it?”    [Read more…] about Plugins Make Functionality Look Easy

How To Sell – Persuasive Power

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Is Your Website a ‘Good Sales Guy’ ?

Ever been followed around by a commissioned salesperson at the mall?

Their job is to take care of your every need, and for providing that ‘service’ (used loosely), they will hopefully get a percentage of a percentage of your purchase. It’s in their best interest to make sure you have as many things available to you as cross your mind.

Good Sales Guy.If nothing crosses your mind, they have brilliant additional ideas to invade your senses with.

You know, some do it right …

But others, well … not so much. Have you ever left because you were annoyed? Have you ever turned down their suggestions because they were way too expensive, gaudy, or irrational?

Or worse …

Have you ever refused to re-enter a store because it was obnoxious?

I’m not opposed to a good salesperson doing their job and making well-deserved money at it. I’m simply making an analogy we can all relate to.

Listen, your website is your online store.  [Read more…] about How To Sell – Persuasive Power

Build a Better Website: Part 3

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Building a Better Website:

Is Blogging Marketing? Incorporate Strategy Everywhere

Once upon a time, HTML websites were the only professional looking websites available. They were costly, needed a lots of code, and were very unchangeable without paying for additional services provided solely by your website designer. They couldn’t be regularly updated with new material easily. Small companies with equally small marketing budgets were resigned to a static website that would be ‘it’ from then on.

Then WordPress came along and changed all that. Soon, web developers began to realize that their clients deserved much more that what a static HTML website could ever offer. Now WordPress websites make up around 15% of the total number of websites globally. That’s pretty big.  [Read more…] about Build a Better Website: Part 3

Build a Better Website: Part 2

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Building a Better Website:

Marketing Strategy Overview

Hair Connection website.In our first post in this series about website development, we covered 3 Things that Destroy Marketing and Strategy. Let’s go further and talk about some things that can be built right in that actually enhance your website’s ability to sell and help you become strategic in your efforts.

Give your website a voice

The tone of your site is important, but in this case I’m stressing the importance of your website actually having a voice, or ability to reach out to your viewer. Even in the best case scenario, unless visitors are already familiar with your products and services and returning to purchase, many times just reading a great blog post isn’t enough to bring them back.  [Read more…] about Build a Better Website: Part 2

Build a Better Website: Part 1

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Building a Better Website:

3 Things that Destroy Marketing and Strategy

Depending on the type of commerce your business deals with, your website needs will vary. There is no one-size fits all for complete website construction. There are a few things, however, that hamper even the most well-thought out plans when it comes to the performance your website needs to deliver … that is, if you want it to do more than cater to customers who already know about you.  [Read more…] about Build a Better Website: Part 1