Timeless Treasures Pt 2
In my last back-to-basics post, I challenged you to carefully define your customer – to market effectively and be COST effective, we need to know exactly who’s attention we’re trying to gain. But there’s far more to it than that. It’s also important that we figure out the markets or projects that aren’t a good fit for us. There’s a lot to be said for learning what you DON’T want. [Read more…] about Marketing Includes Knowing What You Don’t Want