This is the wrong time of year to ignore customer anxieties. People subconsciously assess your site in 1/20th of a second, so your first impression should be the very best possible.
Let your visitor know how you’ll be shipping and let them see who you work with. Those logos help build credibility, and also build trust. Use them prominently on the first page, don’t hide them!
Additionally important are any awards, certifications, testimonials, and guarantees. Images are important, and make a statement about your company using less text and valuable real estate. Images are said to be worth 400-500 words, so if you have a badge or image for awards, certifications and guarantees, use those images instead of naming the award.
Have you signed up for Build a Better Website yet?
You don’t expect to marry on a first date. Convincing another that you’re there for the long road ahead isn’t that fast, either. Learn the basics, sign up for our Build a Better Website course to understand what it really takes to set the foundation for long-term customer relationship building online.
This week’s audio is titled “Your Website Might Have Trust Issues.” I think you’ll enjoy it, leave me a comment and let me know!