Maybe last week you were inspired to start your email newsletter service. Maybe you inspired me, instead. Newsletter design set up is so easy with AWeber that it might bowl you over. If you took any of our advice last week, you at least took a peek and know we’re not just some affiliate marketers out to sell a product. No, we use this service on two of our blogs, the Inside Line and Express Marketing Memo, with such ease that we gladly encourage everyone to try it for themselves. Yes, of course we become affiliates of products that work excellently and allow us to teach the small business owner how to take control of their marketing, duh. (No disrespect intended, just a disclaimer.)

So what type of content is appropriate for your newsletter? You can have your blog set up to automatically feed your newsletter with content that your subscribers get to view right in their own mailbox, and if you continue to update your blog with helpful information about your product, services, industry news, and specials, they will enjoy hearing from you if you follow the tips I outlined in Can YOU Influence Customer Response? Parts 1 and 2.

Is that all? Well, no. If you use this service, you get to choose your template (appearance) and can even set it up to include affiliate links that YOU endorse. Inside the templates are places where you can add helpful links, upcoming events, and even (if you’re organized and plan your posts in advance) let your readers know what’s coming up in future editions.

You can choose to offer different content in your newsletter than your blog. It’s unnecessary and time-consuming, but you can put any relevant information in there that you wish. I happen to think that the discipline involved when realizing that your newsletter content and blog content are one, causes you to make ever so certain that you don’t ramble and send out worthless diatribe.

To wrap it up, here’s what can go into your newsletter:

  • regularly updated blog content
  • affiliate links
  • product information
  • service offerings
  • specials
  • industry news
  • relevant links from other sources that your readers can use
  • social media buttons so that they can connect with you in the eco-sphere

A couple words of advice:

  • Decide in advance how often to send out your newsletter. You can set it up to send out as you post to your blog, or every other one, or on the same day each week, and so on.
  • Figure out what time of day your readers are most likely to read your information, and set it up to post during those hours.

And remember, if this is outside your range of ability, we can do this for you for a nominal fee. We do offer customizing if you are looking for something a little different than you see there. You’re going to do great, I just know it. Make sure you add us to your blogroll, and tell us about your experience in the comments, below.

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Great Newsletter Design Is Nothing Without Targeted Content