Does it really matter??
Yes, it does. And while it’s important online, many businesses don’t realize how good Facebook is for their reputation offline, too. Being able to say to a prospect, “You should connect with us on our Facebook page and learn more about our company” is a nice follow up when you haven’t quite sealed the deal. People have come to know Facebook as a place where they can investigate you in more detail, and see what your attitude is about your customers.
Every chance you get, your objective is to be able to continue the relationship with your prospects and customers. Facebook allows a business owner and team members to share the latest blog, sale and product information with people who have chosen to learn about it. It’s nice, because they choose you, and can ‘unlike’ you at any time – no hassle, no issue.
If you learn how to manage your Facebook presence, you’ll reach many, many people you otherwise would not. Sharing product images, company videos and humorous content is a great way to get others to share your stuff with their friends – getting your name all over your service areas and beyond in a friendly, trustworthy manner.
Should you consider Facebook Advertising?
Once you have a handle on using your page, look into Facebook advertising. It’s location specific, interest specific and can be drilled down to a short amount of persuasive text that links directly to your website. Facebook advertising is hard to ignore, because as your friends, customers and prospects ‘Like’ your ad, they show up whenever someone in their friends list is visiting a page that the ad appears on. How much more do we want to engage with those we know, right?
Will I be able to offer better customer service?
Absolutely. That’s a big draw for everybody. Businesses who care about people want to know how customers feel about their products and services. If they’re really using it smart, they’re also using the conversations to ask questions that improve their company. Using social media to listen to the marketplace is crucial.
Just being available in such a public fashion shows you’re a business that ‘gets it.’ Customers like to share the big ‘Hoorah!’ when they’re thrilled. Haven’t you found yourself talking about a company just because a friend or neighbor was tickled with their stuff? Give customers that ability, and watch your company’s positioning in the marketplace improve substantially. Offer the most loyal, most vocal customers special ‘only for you’ product demos or discounts to further goodwill with your company. It’s just smart business!
Are you ready to take advantage of a FREE Facebook business page? What do you need to know to get started?