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Mobile Blog

How To Recognize Comment Spam

May 31, 2011 by Shari Voigt Leave a Comment

Do you know how to recognize comments you should keep versus comment spam? I’ve noticed recently that some of our clients are confused about what should be deleted. Some discard everything without a second thought, some simply ignore them until they have a zillion piled up.  [Read more…] about How To Recognize Comment Spam

Get Clicky

Can Directory Listing Hurt You?

May 31, 2011 by Susan Hamilton Leave a Comment

As a matter of fact, not all directories are harmless.

Local Listing Service.It is important to list your business in human-edited directories; we even teach you how to do it correctly yourself. Directories are  a great way to  promote your company, improve your back links and gain exposure.

But watch out.

Some sound good but can suck hundreds of dollars out of your account in the blink of an eye.  [Read more…] about Can Directory Listing Hurt You?

Website services, including blog installation.

Your Business Blog Content Is Valuable, Use It

April 6, 2011 by Susan Hamilton Leave a Comment

By now you’ve heard that blogging can help your business. Did you know that your blog content is actually valuable?

The Richardson Copywriter blog.That’s right.

When you post important material on your blog on a regular basis, you build up a valuable archive that will serve you for a very long time.

Blog content is advertising, only it’s not the ad in the newspaper or in a circular. It’s more of a soft-sell, and has enormous potential IF you embrace the system. Everything that you write about your industry, field or niche exposes your understanding of it.

What do most consumers do before they decide to part with their hard-earned money? They take a spin around the Internet.

The determining factor that turns a visitor into a paying customer is NOT your contact page. First, they want to know if you’re the company they need or want.   [Read more…] about Your Business Blog Content Is Valuable, Use It

Good Sales Guy.

How To Sell – Persuasive Power

April 4, 2011 by Susan Hamilton Leave a Comment

Is Your Website a ‘Good Sales Guy’ ?

Ever been followed around by a commissioned salesperson at the mall?

Their job is to take care of your every need, and for providing that ‘service’ (used loosely), they will hopefully get a percentage of a percentage of your purchase. It’s in their best interest to make sure you have as many things available to you as cross your mind.

Good Sales Guy.If nothing crosses your mind, they have brilliant additional ideas to invade your senses with.

You know, some do it right …

But others, well … not so much. Have you ever left because you were annoyed? Have you ever turned down their suggestions because they were way too expensive, gaudy, or irrational?

Or worse …

Have you ever refused to re-enter a store because it was obnoxious?

I’m not opposed to a good salesperson doing their job and making well-deserved money at it. I’m simply making an analogy we can all relate to.

Listen, your website is your online store.  [Read more…] about How To Sell – Persuasive Power

Twitter birds.

A Coffee and a Tweet

March 30, 2011 by Susan Hamilton Leave a Comment

Twitter birds.Your business should be active on Twitter, but how often does the day get away from us and we just can’t seem to make time?  [Read more…] about A Coffee and a Tweet

Zero To Sixty Marketing Agency Newsroom on PitchEngine.

After the Pitch

March 15, 2011 by Shari Voigt Leave a Comment

Zero To Sixty Marketing Agency Newsroom on PitchEngine.We’ve just begun using a terrific social media release service in lieu of the traditional press release submitted via wire service. If you haven’t yet tried PitchEngine, you really should. News submitted through PitchEngine can be accompanied by multiple images, video, audio, resource links, and a ‘tweet pitch’ (your message in 115 characters or less). At the $29 pay-per-pitch level, it’s submitted to the major search engines and hosted forever on the site. For what you get, it’s a steal!

The strength and power of a social media release is its ‘sharability.’ So what do you do after the pitch to facilitate sharing and really get the word out about your company’s news?  [Read more…] about After the Pitch

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