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Social Media Focus – An Overview

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We’re kicking off a series today, in response to our clients’ questions about how to effectively use social media for business. If you’re an RSS subscriber, you’ll see this in your feed reader on the day we publish. Email subscribers will receive these tips as part of our weekly newsletter that now comes out on Saturdays.

Social media icons.What is Social Media?

Social media is not just Facebook or Twitter or LinkedIn or your blog. Rather, it encompasses all of these social channels and many more. I’ve lost count of how many social sites are online, but that doesn’t really matter anyway. We’re going to help you appear to be everywhere, but we’re only going to focus on one thing at a time.  [Read more…] about Social Media Focus – An Overview

How To Grow Your Email Relationships

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Your relationship with your subscriber is very important. Are you growing it?

Email marketing is a two-way street. Your primary directive, besides the actual sale, is to get subscribers to communicate with you, to respond to you. As you interact over time, your relationship grows – and so does your credibility. You’ll be much more convincing as a trustworthy source.

Envelope.Here are 7 ideas to get your wheels turning:   [Read more…] about How To Grow Your Email Relationships

So You Think You Can Design Logos

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Images of the process our graphics designer, Scott Alberts took for The Rhythm Studio.

The logo design process for The Rhythm Studio in the Austin, TX area, was truly a learning experience.

Tracy King Perry was looking for a way to communicate multiple forms of dance in a single image.

Early sketches of ballroom-style dance images were discarded because Tracy’s focus was to be different from all of the other social / ballroom dance studios out there.

She DID NOT want a graphic of a couple dancing together.  From that distinction, we moved on to body parts, poses, and finally to feet.

 

A good thing to consider in the branding process. [Read more…] about So You Think You Can Design Logos

Talk is Cheap – An Example of Poor Social Media Strategy

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Red Baron Pizza website contact page.I went to heat up a Red Baron 4-Meat Pizza a couple of Saturdays ago.

To make a long story short, there was glass in my mouth from the pizza. I couldn’t get a hold of anyone. The 800 number was only answered during the week, their Facebook page had no way to message them, and they let me tweet for four days before I ever heard from them.  I wasn’t about to ‘Like’ them on Facebook in order to complain.

Finally  their social media team who had monitored for the company name noticed I was  complaining. Their approach was basically, “Hey! Heard your tweet! What’s up!”

Yes, they did give me another shout out to let me know they contacted the company.

Was that a good strategy for them? Did it matter that they had a social media presence?

Not one single bit. [Read more…] about Talk is Cheap – An Example of Poor Social Media Strategy