I simply love UPS commercials. Why? Frankly, because there are so many obnoxious commercials out there that the good ones really stand out to me. This one, in particular, sets a great example for small businesses everywhere. Watch it again here: [Read more…] about What Small Business Can Learn From UPS
Mobile Blog
How To Perk Up Your Email Signature
When is the last time you looked at your email signature?
I wonder how often this detail is overlooked. It’s one thing to add your various contact information under your signature line, but that information should enhance your appearance while sharing additional information about yourself to your reader. It should encourage a reader to connect with you in other arenas as well. In my opinion, if it doesn’t help – don’t add it! More information is not necessarily better information.
Here’s what I suggest: [Read more…] about How To Perk Up Your Email Signature
Build Your Empire One Brick at a Time
Financial destruction and ruin is everywhere, and dreams lay waste in the bricks on the ground. That’s what the news is all about, right? Catastrophe could well become the small business mantra of our generation. Would it surprise you to know that some very successful businesses were started during the Great Depression?
We’re going through some really tough times right now. I would point out, however, that if we are currently experiencing upwards of 10-13% unemployment, that still leaves a 87-90% of us working.
Financially strapped as most are right now, don’t be taken in by doomsday mindsets. Innovation is often bred during times like these. History proves some have excelled even during the darkest moments. What sets them apart? [Read more…] about Build Your Empire One Brick at a Time
Clearing up Confusion About Bounce Rate
Search engines are a funny thing. An evolving thing. If you think you mastered SEO techniques when marketing your business last year, surprise!
It’s like this:
On the one side, you have search engines that want to bring the most relevant information to the forefront to make
searching the online super-highway easier for the searcher, i.e. your potential customer. It’s a noble cause, they’re not the devil.
As a matter of fact, they don’t want to be manipulated so that marketers take advantage and the consumer ends up only having the choices that marketers want them to have. They don’t want information to be inflated by tactics; they want real information.
On the other side, you have marketing agencies who want their client to be in the forefront so they can be seen by everybody. Also a noble cause.
So it’s always this tension between marketers figuring out how to benefit their clients, and search engines working on making the marketer’s plans obsolete. [Read more…] about Clearing up Confusion About Bounce Rate
Build a Better Website: Part 3
Building a Better Website:
Is Blogging Marketing? Incorporate Strategy Everywhere
Once upon a time, HTML websites were the only professional looking websites available. They were costly, needed a lots of code, and were very unchangeable without paying for additional services provided solely by your website designer. They couldn’t be regularly updated with new material easily. Small companies with equally small marketing budgets were resigned to a static website that would be ‘it’ from then on.
Then WordPress came along and changed all that. Soon, web developers began to realize that their clients deserved much more that what a static HTML website could ever offer. Now WordPress websites make up around 15% of the total number of websites globally. That’s pretty big. [Read more…] about Build a Better Website: Part 3
Build a Better Website: Part 2
Building a Better Website:
Marketing Strategy Overview
In our first post in this series about website development, we covered 3 Things that Destroy Marketing and Strategy. Let’s go further and talk about some things that can be built right in that actually enhance your website’s ability to sell and help you become strategic in your efforts.
Give your website a voice
The tone of your site is important, but in this case I’m stressing the importance of your website actually having a voice, or ability to reach out to your viewer. Even in the best case scenario, unless visitors are already familiar with your products and services and returning to purchase, many times just reading a great blog post isn’t enough to bring them back. [Read more…] about Build a Better Website: Part 2