Exact Target reports that Twitter users are more likely to post regularly to blogs, more likely to post product and service reviews, and more likely to share coupons on coupon sites. We’re also more likely to write articles, post videos, contribute to wiki’s, and comment on other people’s blogs. This rings true for me, because as a Twitter user, I like to find interesting or educational tidbits that I can share with my readers. [Read more…] about How Online Content Grows Wings
Mobile Blog
Your Small Business Should Be Blogging
Why should your small business be blogging? Your interaction with viewers, or lack thereof, may be the only thing holding you back from more sales. While the importance of a website is crucial in our tech-crazy era, a website that has the ability to update information through blogging will outperform in sales when compared to a company website that doesn’t. There are other ways to add updated material continually to your site, and many have value, but a blog adds something more. [Read more…] about Your Small Business Should Be Blogging
Just Say No to the Wrong Customer
Gerald Voigt, co-founder of Zero To Sixty Marketing LLC and owner of Hawkeye’s Hobbies and Images by Hawkeye, lends his thought-provoking perspective to marketing in the micro to small business arena. In this post he describes some negative tendencies to be recognized and avoided by companies offering B to B services.
The customer is never wrong.
Well that may be true, but it doesn’t necessarily mean each customer is right, for you. Recently I was approached by a prospective client who was asking for assistance with marketing his business.
Working Together For Success
Is your business a piece of a larger puzzle?
Is your business one cog in an industry wheel? Take advantage of the momentum being sent your way by your neighboring cogs!
Within the same niche or interconnected business, there are ways to cross-promote each other to the benefit of the consumer. When you engage your customer in related offers, you actually provide a service.
How Did They Find You?
Do you make it a practice to ask each of your clients or customers how they found you? This is actually one of the easiest ways to discern which of your approaches were more effective than others. Unless you’re simply sitting there waiting for business to drop from the sky, you’re using multiple avenues to let people know you exist.
How Often Should You Update Your Small Business Website?
When was the last time you updated your small business website? This week? This month? This year? If it wasn’t this week, it’s been too long and it’s time to give your website a little attention. [Read more…] about How Often Should You Update Your Small Business Website?