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Breast Cancer And The Small Business

October 9, 2009 by Susan Hamilton 2 Comments

Breast Cancer survivors have big hearts and big stamina. I’ve been a healthy woman all my life and stand in awe of the fighters and survivors of cancer. How do they do everything their life now says they must do, remain employed, and still carry on with the day to day activities that their original circumstance gave them, like kids and marriage and faith? I have a very full life and can’t imagine one thing more, but somehow these women and men are marching on and succeeding, with so much more to do, and with less energy to do it.
I recently learned about an interesting company started by breast cancer survivors. Yeah, on top of everything, they started a company! Evidently a common side effect of breast cancer therapy is called lymphedema, a condition that can cause permanent swelling in the arms. The most effective control for this condition is called a compression sleeve, and before the birth of LympheDIVAS, it was an ugly, bandage-like sleeve that was also rough and heavy. Rachel Troxell and Robin Miller developed a much cuter and more comfortable version that, when coupled with the fashion design of Kristin Dudley, is attractive as well. According to their Web site, Rachel’s cancer returned in 2007, and took her life Jan 22, 2008 at the early age of 37. The company still exists worldwide, now run by Rachel’s parents, Dr. Howard and Judy Levin.
Another young woman, Leigh Hurst, founded Feel Your Boobies in 2004. She has been featured on the Today show and has quite a following. The provocative name came natural to her due to her extensive background in communications. She was a healthy woman, a triathlete with no family history. Her own lump was felt during a self-breast exam, and missed by doctors for two years. By then it had become stage 1. Leigh (33) recognizes that the message has to go out more radically to be more effective, because she passionately knows ‘feeling her boobies’ saved her life. Young, healthy people don’t think about cancer, and she wants to change that–emphatically. You can find Feel Your Boobies on Facebook and Twitter, and can purchase t-shirts and join her campaign on her Web site, feelyourboobies.com. She is available for speaking engagements also. Applause!!
Fight On, Cancer Warriors
Now, I’ve done Race For The Cure for almost a decade but managed to miss it last year. I’ve always considered printing up some cool shirts letting the world know my company endorses the cancer cure philosophy, and I’ve always wanted to raise mass quantities of cash we could donate that would mean something huge. I’ve been raising five children for the last 22 years, however, and the last six years have been incrementally more teenager-intensive, to the point that they managed to consume every ounce of time and cash that ever came my way. I only regret not being better at it, aside from that I wouldn’t change a thing. I love my family and everyone with Zero To Sixty Marketing will tell you that I WILL drop everything for their needs until I no longer have to. Point is, my personal and business endorsement for cancer research has never amounted to much more than trivial funds, walking in support, and amazing conversation.
But I’ve gone, and every year the American Cancer Society, Cancer Treatment Centers of America, and many various cancer forms and fighters emerge together in a massive pink walk supporting cancer research, comfort, dialog, and cure.
Two years ago, our Dad was diagnosed first with stage four prostate cancer, and shortly after that, colon cancer. That didn’t prompt him to start a business. He has been in business for himself for over 40 years. He trained all three of my brothers, both of my sisters, and myself on exactly how he wanted his company run, and Mom has always run things right along with him. After several months of chemotherapy, intrusive testing, and hormone killing drugs, his numbers reduced low enough that the doctors felt he would remain healthy for quite some time. Today Mom called and Dad goes back on chemo Monday, and that will include daily IV hydration and all the time-consuming, uncomfortable things that go along with cancer treatment.
I’ve seen the exhaustion. I’ve watched the remarkable and endless schedule of doctor visits and treatments that occupy entire blocks of life. I’ve seen the physical changes that result from going through the stresses of medication and lifestyle changes. I’ve heard weakness and sadness and pain, and strength and power and will.
I don’t know how they do it, but I’m grateful that they do. I believe in the goodness of a great God, and I’ve seen His mercy at work.
Will Race For The Cure Change YOU?
Every year, in every location, is an opportunity to support cancer research through many different walks and fund drives. When you participate in the Komen Race For The Cure, you engage in conversation with complete strangers in a supportive fashion, and ALL cancers are represented. Every shirt represents something that tells someone else about them. There are shirts for survivors, shirts for fighters, shirts for participants. There are signs you can pin on your back that tell others who you walk for, or in memory of. Groups of people hold hands and sing, kids rap, and survivors and fighters laugh together, some hairless-all with scarves and hats.
You can walk right up to person in a survivor shirt and say, “Good to see you today!” You can encourage a fighter with a simple, “You’re looking great!” You can participate in the walk, or you can volunteer in the many booths or services.  I walked Tulsa once, and ended up behind a man pushing a stroller with two or three little girls walking next to him. His jaw was set, and his shirt read, “In memory of my wife.” His daughters read, “In memory of my mom.”
I know what fighters are fighting. I’m so proud of them all, and every October this pink race causes us to come together in recognition and respect, with anger, applause, and perseverance. Don’t miss it. You will never be the same.

Breast cancer survivors have big hearts and big stamina. I’ve been a healthy woman all my life and stand in awe of the fighters and survivors of cancer. How do they do everything their life now says they must do, remain employed, and still carry on with the day to day activities that their original circumstance gave them, like kids and marriage and faith? I have a very full life and can’t imagine one thing more, but somehow these women and men are marching on and succeeding, with so much more to do, and with less energy to do it.

[Read more…] about Breast Cancer And The Small Business

Small Business Philanthropy

October 7, 2009 by Susan Hamilton Leave a Comment

You’ve heard it said, “You’ve got to stand for something, or you’ll fall for anything.” That’s true regarding business ethics, too. When it comes to your business philosophy, have you embraced philanthropy?

In tough economic times, it’s easy to decide that there just isn’t money to give away. The truth is, we have the money to do what we want to do with it, but when we’re not giving back to our community or supporting a cause that benefits the less fortunate, we’ve really just made a choice not to do so. I’d like to challenge you today to consider the benefits of giving to charity; the benefit to the community, and also the benefit to your business economy. Believe it or not, it’s tried and true. When you positively embrace giving a percent of your earnings to community outreach, your business irrationally prospers despite the so-called ‘loss!’     [Read more…] about Small Business Philanthropy

Connect with Zero To Sixty Marketing on Facebook.

Facebook Business Pages: How YOU Doin’?

October 6, 2009 by Susan Hamilton 3 Comments

Connect with Zero To Sixty Marketing on FacebookFacebook has a neat way for small businesses to interact via Facebook Business Pages. A page won’t cost you anything, and may very well be a terrific way to build a following and interest in your particular company. That’s what we’re counting on, anyway.

We started working on ours a couple of months ago, along with updates to all of our media campaigns, just to see if it really is all it is cracked up to be. Why not, right? Well, simply stated, I can tell why we’re not all jumping out there to do it! Facebook navigation can be time consuming and confusing. Thing is, I believe in the potential. We’re going to figure out exactly how to promote ourselves on Facebook because we strongly believe in what it can do for small and home-based businesses. Meanwhile, here’s a few things we’ve ironed out that we’d like to share with you.   [Read more…] about Facebook Business Pages: How YOU Doin’?

It Could Happen To You: Vacation Twitstakes

October 2, 2009 by Susan Hamilton Leave a Comment

It Could Happen To You: Vacation Twit-stakes
It was early fall, 2009. Our family was enjoying an incredibly beautiful view of the mountains in northern New Mexico. Antelope, elk, buffalo, trout of every kind; magical cloud shadows intermittently cooling the frugal warmth of the altitude, and then…
all of a sudden…
DID I LEAVE MY AUTO TWEETS ROTATING WITHOUT ANY CONTROL??
YES. Yes I did. I had a brilliant plan to test a group’s response to my various tweets for a 12 hour spell. Two and a half days later, I realized I had forgotten to turn it off before I left town. Something that rolls off my tongue when explaining how easy and effective auto-tweets can be for businesses everywhere desiring to reach audiences that vary their attention spans between hours of the day, immediately became an opportunity for me to lose my entire reputation due to the risk that I had become–Twitterspam.
AW, CRAP.
No wireless in the cabins we were occupying. Since my husband, the Greatest Fisherman Of The Mountain, was quite a ways down stream (yet with the car, go figure) when I came to my realization, I had to bum a ride from a local to the civic center several miles away and work out my wireless muscle to see if I could remedy this mess.
Guess What I Learned About Tweet Automation?
NOT easy to remedy!! I use Social Oomph Professional for keyword research on the businesses I’m interested in following, and also for their somewhat simple method of rotating tweets. They allow several tweets to be posted in a certain format that causes random, rotated tweets that only need to be drafted in once, and from there you can schedule the frequency and pauses as necessary. Sounds groovy, right?
Trying to get a wireless connection in the back seat of a Ford Taurus with the excruciatingly bright, early morning sunlight–defying your ability to even see the screen let alone follow instructions, made for an irritation much like I imagine the chaffing of the buttocks after an eight-day, showerless excursion into the Arctic. But I digress…
Once in, having never been in this situation before and assuming an ‘off button’ would exist, I realized with trepidation that alas, it did not. EVERY SINGLE SCHEDULED TWEET, even though they were in the same family of tweets, had to be deleted from the text box where they originated, and from the published posts that had already gone out.
After an hour and a half, I was able to go through each and every one of the 22 published tweets and get rid of the origin, and then the published tweet. My logic being there would be nothing

It was early fall, 2009. Our family was enjoying an incredibly beautiful view of the mountains in northern New Mexico. Antelope, elk, buffalo, trout of every kind; magical cloud shadows intermittently cooling the frugal warmth of the altitude, and then …

all of a sudden …   [Read more…] about It Could Happen To You: Vacation Twitstakes

Clean Up Your List

September 30, 2009 by Susan Hamilton Leave a Comment

Clean Up Your List!
How many times have you received the neighbor’s mail, or direct mail advertisements that had absolutely nothing to do with your life? With mail so easy to get wrong, why not make sure your direct mail campaign hits the nail on the head? It’s time to clean up your list.
You may think it doesn’t matter so much, after all, how much direct mail comes to ‘Occupant,’ anyway? Depending on your market, it may not matter at all. But I would be willing to bet you that your campaign would fare much better if you knew that what you were promoting was going to people who could actually use your promotion.
Take a good look at your holiday promotion lists, and start vetting:
Businesses no longer operating
Names and addresses that have not responded in the last 4 promotions
Direct competition (I mean, why bother spending money on them?)
Replace those with:
New businesses in the same area
New addresses that didn’t exist before due to construction
Customers you know you can serve. Ask yourself who you’ve thought about including but have neglected to reach.
Now go forward and let the world know what you do is important to them, and that you’ve got them on your mind this holiday season. Happy Holidays!

How many times have you received the neighbor’s mail, or direct mail advertisements that had absolutely nothing to do with your interests or needs? With mail so easy to get wrong, why not make sure your direct mail campaign hits the nail on the head? It’s time to clean up your list.

[Read more…] about Clean Up Your List

Have You Claimed Your Google Local Business Listing?

September 22, 2009 by Shari Voigt Leave a Comment

local-10pack-googleDoes your business location show up on Google Maps? If so, are you fully taking advantage of it?

First, let’s find out if you have an accurate listing. Go to http://maps.google.com and search using your business name. Not there? Just add your business directly through the Local Business Center.

If you find your business, review your listing. Clicking on the name of your business will bring up a white information bubble with a “Claim your business” link or if you’ve already taken that step, an “edit” link.

Once you’ve claimed your business listing, Google will verify that you’re the business owner by phone (immediately – an automated call) or you can choose to have them mail you a postcard. We’ve done it both ways, but the phone call route allows you to get it done all in one sitting. Once this step is complete, you’ll be able to log-in and optimize your local business listing.  [Read more…] about Have You Claimed Your Google Local Business Listing?

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