Breast cancer survivors have big hearts and big stamina. I’ve been a healthy woman all my life and stand in awe of the fighters and survivors of cancer. How do they do everything their life now says they must do, remain employed, and still carry on with the day to day activities that their original circumstance gave them, like kids and marriage and faith? I have a very full life and can’t imagine one thing more, but somehow these women and men are marching on and succeeding, with so much more to do, and with less energy to do it.
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Small Business Philanthropy
You’ve heard it said, “You’ve got to stand for something, or you’ll fall for anything.” That’s true regarding business ethics, too. When it comes to your business philosophy, have you embraced philanthropy?
In tough economic times, it’s easy to decide that there just isn’t money to give away. The truth is, we have the money to do what we want to do with it, but when we’re not giving back to our community or supporting a cause that benefits the less fortunate, we’ve really just made a choice not to do so. I’d like to challenge you today to consider the benefits of giving to charity; the benefit to the community, and also the benefit to your business economy. Believe it or not, it’s tried and true. When you positively embrace giving a percent of your earnings to community outreach, your business irrationally prospers despite the so-called ‘loss!’ [Read more…] about Small Business Philanthropy
Facebook Business Pages: How YOU Doin’?
Facebook has a neat way for small businesses to interact via Facebook Business Pages. A page won’t cost you anything, and may very well be a terrific way to build a following and interest in your particular company. That’s what we’re counting on, anyway.
We started working on ours a couple of months ago, along with updates to all of our media campaigns, just to see if it really is all it is cracked up to be. Why not, right? Well, simply stated, I can tell why we’re not all jumping out there to do it! Facebook navigation can be time consuming and confusing. Thing is, I believe in the potential. We’re going to figure out exactly how to promote ourselves on Facebook because we strongly believe in what it can do for small and home-based businesses. Meanwhile, here’s a few things we’ve ironed out that we’d like to share with you. [Read more…] about Facebook Business Pages: How YOU Doin’?
It Could Happen To You: Vacation Twitstakes
It was early fall, 2009. Our family was enjoying an incredibly beautiful view of the mountains in northern New Mexico. Antelope, elk, buffalo, trout of every kind; magical cloud shadows intermittently cooling the frugal warmth of the altitude, and then …
all of a sudden … [Read more…] about It Could Happen To You: Vacation Twitstakes
Clean Up Your List
How many times have you received the neighbor’s mail, or direct mail advertisements that had absolutely nothing to do with your interests or needs? With mail so easy to get wrong, why not make sure your direct mail campaign hits the nail on the head? It’s time to clean up your list.
Have You Claimed Your Google Local Business Listing?
Does your business location show up on Google Maps? If so, are you fully taking advantage of it?
First, let’s find out if you have an accurate listing. Go to http://maps.google.com and search using your business name. Not there? Just add your business directly through the Local Business Center.
If you find your business, review your listing. Clicking on the name of your business will bring up a white information bubble with a “Claim your business” link or if you’ve already taken that step, an “edit” link.
Once you’ve claimed your business listing, Google will verify that you’re the business owner by phone (immediately – an automated call) or you can choose to have them mail you a postcard. We’ve done it both ways, but the phone call route allows you to get it done all in one sitting. Once this step is complete, you’ll be able to log-in and optimize your local business listing. [Read more…] about Have You Claimed Your Google Local Business Listing?
