Day-to-day internal business affairs rarely get finished without spelled out tasks. Most positions in a company have daily duties that get checked off at the end of the day to make certain everyone is working at capacity and not sloughing off. It’s not unusual for smaller companies to sweep that component under the rug, but it’s a costly mistake. Every single position in a company expecting to grow should have metrics in place, in other words, a way to evaluate performance based on a constant expectation of growth.
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Mobile Blog
Don’t Ignore Interest in Pinterest
Noticed that ‘Pin’ option on stuff you read online these days?
Pin It
When you think of social media, you naturally think of updates. Well, Pinterest takes updating to a whole new level, and as far as I’m concerned is one of the smartest ways to share excellent and unusual products. I can’t imagine what went into mapping out such a big project, but I would have loved to have been a fly on the wall!
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Facebook Can Help Your Business
It’s not unusual for one of us to get pulled aside by our clients, somewhat timidly asking to learn more about Facebook. For those of us who didn’t get turned on by the notion of a public online profile that connects you to everyone you’ve ever known (usually those of us a little older!) Facebook’s continuing changes are overwhelming to keep up with, and the navigation and terminology can be a little confusing.
The thing is, if you ignore its power and influence when it comes to search results, you’re in for an impossible journey. Your business simply can’t be found online without having a business page.
That’s not to say it’s more important than your website, that would be a backwards way to look at it.
Facebook links to your website when you fill out the profile with all your business information. That link is one of the most important links you can get.
Here’s how you need to look at it: [Read more…] about Facebook Can Help Your Business
The Low-Down on Marketing ‘Up’
Just how hard (or easy) is it to turn luxury items or excellent services into cash? You know the adage, “it takes money to make money.” That’s not entirely untrue. But it’s not entirely true, either.
The key is to understand what makes the right audience buy, and then speak to that exact audience. The right marketing tools help you to do this well. While there’s a lot you can do yourself these days, you need a healthy understanding of customer attraction. After all, anyone can buy something. The question is, can appreciative, higher-spending clients and faithful distributors become interested in your stuff, and when they do – will your presentation convince them to call you or come to your store? [Read more…] about The Low-Down on Marketing ‘Up’
How Does Article Marketing Help Your Brand?
Developing content for your business website is only one way your brand becomes recognized online. Article marketing will help your brand become more familiar, and provide healthy links back to your website.
Several online article submission sites exist, but I don’t recommend them all. You want your material where journalists, bloggers, and industry enthusiasts are more likely to pick them up.
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Use Blog Categories Wisely (Must Read!)
One of the many services we offer our clients is monthly website management that includes posting blogs, images, and videos to WordPress websites. I’m in a unique position to be very familiar with the internal dashboards of these sites, and have noticed an area that could use some attention.
First of all, have you ever heard of creating a search experience?
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