Within our unique business model, we all come together from different backgrounds and levels of understanding based on the services we’ve offered our clients over the years. Many times that spurs some interesting conversations about the terms we use within our company and whether or not our clients truly understand what we mean! Here’s a brief list of common definitions that may help you: [Read more…] about Definitions for Small Business Learning
Website Marketing Strategies
Marketing Includes Knowing What You Don’t Want
Timeless Treasures Pt 2
In my last back-to-basics post, I challenged you to carefully define your customer – to market effectively and be COST effective, we need to know exactly who’s attention we’re trying to gain. But there’s far more to it than that. It’s also important that we figure out the markets or projects that aren’t a good fit for us. There’s a lot to be said for learning what you DON’T want. [Read more…] about Marketing Includes Knowing What You Don’t Want
Timeless Marketing Principles – Part 1
It’s fun to focus on the new and different, but it’s important not to forget the tried and true. Small businesses have established themselves and grown in the marketplace since the dawn of capitalism, not just since the birth of Facebook. Along the way, what works and what doesn’t work has been studied and written about. Effective marketing has been dissected and diagrammed. It’s true that HOW we get the job done has changed, but the timeless principles relating to market, message and media are still the foundation for success. [Read more…] about Timeless Marketing Principles – Part 1
Maximize Your Directory Listing
If you’re listed in the service directories offered online these days, it can be a very good thing. Google Local, for instance, is one of the smartest places to exist, and so are MerchantCircle, Yelp, and Foursquare. If you don’t exist there, you should, but if you do…
Do you have a Web site? Or did you simply list your business with them and expect that to be your online appearance?
Anatomy of a Web Site Makeover
Recently we shared a client’s Web site makeover, and suggested you step back to look at your Web site with fresh eyes. If you did that and realized your site is looking a bit dated, what’s the first step toward a redesign?
It may surprise you to learn that the first steps to creating your new design have nothing to do with the look of your site. That’s right, although it’s the first thing we see, it’s actually a secondary consideration. So, what should we consider?
Does Marketing Make You Want to Scream?
5 Ways to Work Smarter
Ever feel like this? As a business woman, I admit that I sometimes do. Every once and a while I get the feeling that I’m surrounded by perfectly running businesses and I’m just not keeping up like I should. Times like that make me want to spin on my office chair and blow spit bubbles. 
[Read more…] about Does Marketing Make You Want to Scream?