Whether you know it or not, we all function on belief systems. Have you ever heard, “Whether you think you can, or think you can’t – you’re probably right”?
Well, I want to challenge the way you think about your marketing. After all, what you believe is what you’ll eventually get. If you’re an Inside Line Subscriber – you should be used to getting challenged on a regular basis!
Listen, here’s what I want you to know … [Read more…] about Marketing Is About Beliefs
Does it really matter??
Yes, it does. And while it’s important online, many businesses don’t realize how good Facebook is for their reputation offline, too. Being able to say to a prospect, “You should connect with us on our Facebook page and learn more about our company” is a nice follow up when you haven’t quite sealed the deal. People have come to know Facebook as a place where they can investigate you in more detail, and see what your attitude is about your customers. [Read more…] about Why Put Your Business on Facebook?
I Never Get on Facebook, What am I Supposed to Do?
Everyday millions of people are engaging on Facebook. If you don’t have a Facebook account, or haven’t been active there, it may be intimidating or overwhelming to get started. Many, many people are only now realizing how important using social media is to their companies. Don’t be fearful or overly concerned – EVERYBODY has to start somewhere! The important thing is that you’ve decided you want to get involved.
I’m sharing some links at the bottom of this post to help you get a handle on why using social media is important. Right now, I’m going to concentrate on helping you get started.
It’s not unusual for one of us to get pulled aside by our clients, somewhat timidly asking to learn more about Facebook. For those of us who didn’t get turned on by the notion of a public online profile that connects you to everyone you’ve ever known (usually those of us a little older!) Facebook’s continuing changes are overwhelming to keep up with, and the navigation and terminology can be a little confusing.
The thing is, if you ignore its power and influence when it comes to search results, you’re in for an impossible journey. Your business simply can’t be found online without having a business page.
That’s not to say it’s more important than your website, that would be a backwards way to look at it.
Facebook links to your website when you fill out the profile with all your business information. That link is one of the most important links you can get.
Here’s how you need to look at it: [Read more…] about Facebook Can Help Your Business
Roughly around 45% of Zero To Sixty Marketing clients don’t have an actual brick and mortar store to sell their items. Many of our clients offer services from office buildings where they have no intention of actually entertaining clients. Still others depend on event marketing to sell their wares to industry retailers and discriminating customers.
If you operate a business like these, without a storefront where buyers to come to you, making sure your products can be fully appreciated is a challenge. Tangible items may need to be felt, services need to be shown relevant and necessary, and conveying luxury is often the missing element when it comes to being able to convince upscale buyers to purchase.
[Read more…] about Marketing Specialties Without a Storefront
I went to heat up a Red Baron 4-Meat Pizza a couple of Saturdays ago.
To make a long story short, there was glass in my mouth from the pizza. I couldn’t get a hold of anyone. The 800 number was only answered during the week, their Facebook page had no way to message them, and they let me tweet for four days before I ever heard from them. I wasn’t about to ‘Like’ them on Facebook in order to complain.
Finally their social media team who had monitored for the company name noticed I was complaining. Their approach was basically, “Hey! Heard your tweet! What’s up!”
Yes, they did give me another shout out to let me know they contacted the company.
Was that a good strategy for them? Did it matter that they had a social media presence?
Not one single bit. [Read more…] about Talk is Cheap – An Example of Poor Social Media Strategy
