Roughly around 45% of Zero To Sixty Marketing clients don’t have an actual brick and mortar store to sell their items. Many of our clients offer services from office buildings where they have no intention of actually entertaining clients. Still others depend on event marketing to sell their wares to industry retailers and discriminating customers.

If you operate a business like these, without a storefront where buyers to come to you, making sure your products can be fully appreciated is a challenge. Tangible items may need to be felt, services need to be shown relevant and necessary, and conveying luxury is often the missing element when it comes to being able to convince upscale buyers to purchase.

Knowing how to sell your luxury item face-to-face isn’t the problem for smaller brands. The problem is that type of salesmanship has an ineffective ratio. It’s far better to harness the online environment, where your efforts can be multiplied to reach an unlimited number of customers.

How do you replicate the luxury, class, and ease-of-use to an online market? Especially when so many shopping online are looking for a discount and low-ball pricing?

No matter what your technical ability is at the moment, this year you’re going to have to stretch. It’s seriously that important. Video, audio, imagery, and social media avenues couldn’t be more effective than right now.

Equation Research conducted a study in November of 2011 over the last quarter viability of tablet, smartphone, e-reader, and PC purchase habits. With a reliability of +/- 3% accuracy, the results should change how American business owners think about their company growth for the future.

Tablet shoppers said they feel more fulfilled, happy, and inspired when shopping on tablets. They liked to linger; they liked the entire experience. And, they said they’d do it again in 2012. Smartphone shoppers didn’t particularly enjoy using apps, surprisingly, but liked the ease of following brands and sharing that Facebook offered. It was obvious, according to ZMags, that mobile devices drove 20-30% of revenue. Their upscale online magazine measured 5x-6x growth during Q4 2011.

29% of tablet and mobile users cited convenience as the #1 reason they purchased, and 24% said they enjoyed the entire ‘browsing’ experience.

Knowing these precursors to purchase, we should be getting real excited about how to convey our luxury and convenience items and services. It’s not going to be acceptable to offer these items in a poor light. Polish on marketing copy and design, while maintaining a conversational and approachable manner, are the new goals of the year.

My advice to you? Learn how to develop videos, audios, and images the right file size for the online environment, and use a service with a reputation for making the process easy. For audio and video, I use AudioAcrobat. I can count on easy streaming and mp3 download for my clients and subscribers, and my information can be shared easily. I like that. It’s really easy to learn, too.

If you use a WordPress website, start uploading product images to your media library. This will be a necessary step when we go forward learning how to use those images. They need to have an ‘online home,’ and your WordPress.org (not .com) is a great place to keep them to be used easily in the future.

Are you planning on being available to a mobile crowd? Leave me your comments below!

You can read today’s post, or listen here:

Just when you think your great new website will help customers find your company, you learn there’s more to do to keep it in front of people. New websites have to get a lot on the ball quick. It doesn’t seem fair, does it? But you really have no choice on this one, folks, you have to take steps in the right direction regularly or all you have is a pretty, unseen, and virtually unusable website.

I want to spend a little time explaining links, why different links matter, and why you need a healthy mix of them all for maximum benefit. Links show the relationship between your reader’s interests and your website information.

When you have a well-linked business website, you show that your interest is in your visitor’s experience, that you’re a resource for them. When your visitors follow links, they agree with you. Last year, Google made changes concerning ‘content relevance.’ The more easily your visitor browses page to page, following those links in and out of your website, the more authority your website is given because they believe your content is then more relevant. Links weigh in heavily when Google decides who gets top billing, so learn everything you can about how to use them wisely.

Internal Links
Internal links take a reader from one page of your website to another. Done properly, they add value to your reader’s experience because the information on each page adds to the information on the other. Each of your pages should contain some common reason a reader might want to look farther into your website, and a link helps make that easy for them. Make it even easier when you link actual words used in the course of an explanation. For example:

Instead of writing, Click here for more information on your business website page,

An Inside Line reader will be invited to learn more about website marketing strategies.

Additionally, each page of your website should be easily accessed by your visitor from every page, unless you have areas available by subscription only.

From every page, your visitor should be able to get to:

• Navigation bar
• Blog post links to landing pages
• Blog post links to other blog posts, and your
• Contact page

External Links
External links are also valuable, adding credibility to your site. Offer additional detail about your product or service through a link to a higher authority website to become a resource for your reader.

For instance, links to .gov or .edu sites are generally accepted to be trusted resources. If you write about things that can be backed up by information found on a page of a .gov or .edu site, your link to that additional information helps your reader. If you operate a plumbing business, link to a water conservation site. If you own a HVAC company, a link to a page of product information from the brands you carry will also be helpful.

Visitors will be more likely to follow that link, and also more likely to link to your page when it’s a handy reference. Your material becomes more shareable, increasing your website’s value.

Back Links
Back links weigh the heaviest, but building them takes the longest time and most strategic effort. Back links are links that exist in other locations that connect to your website. The sites linking to yours should also come from a healthy mix of locations that vary in authority.

Because of their importance, there are many shady ways to build these. If you use a WordPress website, you notice in your comment dashboard all the totally freaky, terrible ways this is done stemming from all over the globe. Don’t think to yourself, “Oh, that’s how you do it,” you’ll be wrong. Shari wrote about this in her post, How To Recognize Comment Spam, and I showed a good example in my post, Your SEO Company Can Actually Hurt Your Business.

Building back links correctly starts with being absolutely certain that you offer information others need or want. That means good website copywriting, and posts about things that matter to your client base.

The best ways to take advantage of the web are through listing your company in high authority directories. Every company has a ‘Top 5′ directories list their industry typically does well being listed in. A correctly-filled-out profile with an accurate website link will benefit a company three ways:

1. Directories are always listed first in search results so your company is easily found by consumers, and
2. Your company’s link carries the authority from the directory, improving your overall rank, and
3. The best directories give your clients and customers an opportunity to review your company publicly and then share it with their social media contacts. (Super important to Google right now.)

I can’t stress enough how important this is to do.

Additionally, back links can be accumulated when you spend time reading other blogs and commenting on them.

• They can be built using a good 2.0 strategy. (Ask me about this.)
• They’re also built every time you use your website link in a social media profile, usually regardless of whether or not you communicate there. (NOT suggesting to NOT communicate.)
• They can be built using article marketing, and
• Press releases

Get started when you leave me your comments below! We use the CommentLuv plugin to help our readers get exposure for their websites – go ahead, try it out.

There are a lot of ways to develop healthy back links to your business website. MerchantCircle is on our short list because it really does a great job gaining exposure for local business.

This is no stagnant listing, as most are. The more active you are at building connections and adding blogs and newsletters, the more local exposure you gain. The MerchantCircle Newsletter goes out to every business listed in the directory, regardless of whether or not you’ve written a blog post or newsletter. But if you do want the areas and cities you’ve chosen to hear about your company, all you need to do is post a short blog, newsletter – or even answer a question – to be circulated among your neighboring businesses at no charge!

If you budget an hour a month you’ll be able to see big advantages to this directory.

Newsletters
A newsletter through MerchantCircle goes further than their blog post option. It actually goes out to all email addresses you want to import, as well as to the business connections you make when you use their ‘connections’ option. It also goes to every business MerchantCircle sends to in the areas and cities you’ve chosen. You can set the publish time and even review it before you send. I’ve found they actually send it more than once.

Why I don’t use this as my primary account:
This isn’t the most professionally crafted newsletter, and often the edits I’ve made before publishing don’t take. Also, I find images are hard to add correctly. The preview usually doesn’t appear as expected, so as a professional writer, it’s not the best place for me to showcase my work. I truly believe ANY OTHER business could use this more often effectively.

Blogs
When you blog through the directory, the MerchantCircle Newsletter will announce that your business recently blogged and share the title with their recipients. It’s smart to link to your business website from here, the authority link is great.

Why I don’t use this often:
Once again, as a professional writer, I have enough to keep up with! Every once and awhile I do post to my local business account, SusanHamiltonCopywriting.com, but image issues and spacing bug me. It simply takes too long for me to keep up this platform as my sole broadcast, and I have no time to deal with those issues when I can use higher quality services for that.

I don’t recommend this as any company’s sole blogging platform, but it is definitely worth using to discuss local recommendations, promotions, and seasonal discounts or coupons. The information will definitely be circulated through their newsletter and benefit your website.

Connections
Connections are a brilliant way to share B2B information and get other companies to frequent your main business website/blog. You become interesting when you’re actively sharing your perspectives throughout their newsletter and blog services, and other companies tend to want to know more about you. Also, they’re more likely to comment on your material and that interaction is pure gold. You get notifications through your email when others want to connect with you, making it very easy to stay involved. I love this feature!

Questions
I give this both a thumbs up and a thumbs down. I see where this is great for local business; I even see where I could use it better. But I’ve also seen really bad recommendations written poorly in response to questions. The answer box can go as long as you need it to, but there isn’t any HTML so even if you think you have paragraphs and links in your answer, you may not. The whole thing can look like a big, unreadable paragraph.

My advice:
Use with caution. Keep answers as tidy as possible, and use sparingly.

Reviews
I suggest taking advantage of the review option. Review other companies, and accurately share your MerchantCircle business listing URL in follow up emails after a sale or service appointment to encourage reviews of your company. Actively ask for these reviews, they weigh heavy and will benefit your reputation for a long time. Bad reviews happen once and awhile, and if you can’t find a solution for an unhappy customer, know that more good reviews push the bad one down the page. Encourage happy people to post reviews for the most benefit from this feature. Ask after a sale, and then send a request link in a follow up email for best results.

MerchantCircle Listing Services
We developed a listing service because MerchantCircle and other local listing services mass upload your company information to many locations, but the listings are often inaccurate due to different criteria requirements between directories, and one solution just can’t do it all well.

We now charge a sizeable fee to do it right, and it includes listing your company with MerchantCircle and 349 others. If you’re going to pay to have it done, have it done right or you’ve wasted your money. If you want to do it yourself, we’ve developed a series of video tutorials that will help you understand what not to miss as you fill out your information.

Sign up to learn how to pace yourself at one per week and get it done right, for free! I’ll show you common mistakes so you can avoid them, and help you develop a plan to help your search engine authority improve realistically over the course of a year.

Sign up today!

If you’re not regularly archiving and maintaining your CMS website, you might be getting yourself into trouble. Whether you work with a web developer or ARE the web developer, know that monthly tasks need attention if you want to avoid a headache.

CMS Websites are continually evolving, and so is your web browser. Hacks and flaws are recognized and fixed through software updates; your theme and your hosting service need to stay current with those changes. If they don’t, even when your browser tries to protect you, you’re just naked.

A slow page load may be more than a matter of inconvenience or a negative SEO factor. It can be a sign of malware or virus invasion. If your site is hacked, it’s pretty easy to end up sharing malware with your visitors. While AVG, Norton, and McAfee are pretty good at detecting and destroying potential issues on your computer, more can be done on the back end (your website) to keep up security.

Regular website maintenance makes all the difference.

Web developers need to understand computer security. If you or your web developer don’t take necessary anti-virus precautions, your company’s online reputation is entirely at risk. It only takes a hacker access to a developer’s computer to do serious damage to ALL the sites the developer manages. Don’t mess around.

Zero To Sixty Marketing takes your website security seriously. We only offer WordPress websites. Their ease-of-use for our clients is beyond compare, and business owners can rest comfortably knowing we’ve got their back.

Our hosting is a complete service for your website, offering not only continual updating to the latest versions of necessary software, but also database backup and storage. When we build your website, the cost is built in to your design and scheduled for the next year. It’s a lot of work, but we know you need to count on your website to perform for you.

Contact Shari Voigt, Zero To Sixty’s Marketing Geek, to answer any questions you may have about website security and how you can protect yourself from issues that may be easy to avoid.

Are you using a WordPress website for your business? Do you have questions about whether or not you’re in a secure environment? Go ahead and leave your questions and comments below; we love to hear from you.

We offer many SEO services for our clients, and take time each day to learn and better understand the particular SEO strategies that help your business succeed online.

Believe it or not, many who claim to perform search engine optimization actually miss the big picture while chasing all the shiny objects that look like they may help, when in fact, they destroy good old-fashioned hard work.

Optimizing for search isn’t just a once-and-done thing. It’s a long-term effort, employing some basics that tend to stay true, like quality keyword research and use and building sound back-links.

It’s also staying abreast of current online trends within different industries. Not every company will benefit from the same strategies, and NONE will benefit from anything less than a ‘white hat’ approach. If you think you’re getting into the gray zone, back away my friend. Reputations are hard to build.

Recently, comment spamming has become more of an issue for our clients.

When we manage a company’s entire marketing wardrobe, we include internal website management. We actually moderate comments for clients, and teach them how to determine quality comments from those that merely gum up or potentially invade the system. That gives us a pretty good insight into the dark world of black hat SEO. We’ve seen just about everything.

Yeah, I don’t think some of these businesses that comment on our client sites have any idea they look so slimy. It’s obvious they’ve hired someone claiming to understand SEO to build a back link structure based on comments. If you’re anything like me, you see those stupid comments and wonder if they understand what they’re saying and why they felt the urge to leave that comment on your blog post.

Let me show you how it works:

• An SEO company will be paid for monthly services.
• They’ll pay low-ball writers based on the amount of comments they dump on a site.
• The writers will use keywords for names, and use several different online email accounts.
• The comment will link back to a website.
• The comment will be over-complimentary with little meat, or just plain nasty and mean.
• There will be several similar comments on different posts.
• As long as they’re using keywords and link to a website, they believe they’re developing back links.

SEO claims aren’t all black and white, some of it dabbles in gray areas like this. What’s the problem with that, you ask?

Well, to say the least, wouldn’t you call that fraudulent?

Here’s how they look on a WordPress comment dashboard when they come in for moderation. I don’t believe So-and-So’s Service Company has any idea their SEO is leaving links like this on other websites.

sherman oaks plumbing
madeupcompanyname.com
Rengel1852@gmail.com

Submitted on 2011/07/04 at 6:33 am
The next time I learn a weblog, I hope that it doesnt disappoint me as a lot as this one. I mean, I do know it was my choice to read, however I really thought youd have something attention-grabbing to say. All I hear is a bunch of whining about one thing that you could fix in the event you werent too busy in search of attention.

on Plumbing Repair For Slab Leaks

Notice the poor use of language. Notice the meanness. Now, notice the website link! If I were the plumber who received the comment, I’d develop a relationship with this company and link to it if the comment wasn’t so stupid.

Now look at another one on the same blog, different post:

sherman oaks plumbing
madeupcompanyname.com
Salvadge7383@gmail.com

Submitted on 2011/07/04 at 4:26 am
you’ve got a fantastic blog right here! would you wish to make some invite posts on my weblog?

on Detecting a Gas Leak

So we’ve got great location-based keywords, two different email addresses, one nasty comment, and one nice one with poor grammar. This person was paid by the amount of links he provided the SEO company, but did it hurt So-and-So’s Service Company to get spammed in the comment dashboard? Yeah, it did.

When your company gets marked ‘spam’, it’s an identifier to search engines. It’s a red flag, a blown whistle. Someone working at So-and-So’s Service Company would never have left such ridiculous comments, they would have had some relevant input to add to the post. They would have tried to reach out for dialog, not one-way useless jibberish.

Think about that when you leave comments or approve them in your dashboard. There exists online a monster with a black hat, and it wants to throw your business in the air like a baby in a pool, but won’t be there to catch you when you fall. Quick procedures with little forethought inevitably hurt, so avoid them at all costs.

If you’d like to learn more about our white hat SEO services, please call us today. Your business success is important to us, and we won’t compromise that with poor strategies. Learn how your company can benefit from a better incorporation of SEO services that will help new customers find you easily online and through mobile devices. And … by the way … we don’t comment spam.

For more information, go to Tweak Your SEO Regularly.

Do you ever feel like your competitor is really doing a great job, like they’re totally kicking your butt in some areas? Does it make you feel, well … less?

That revelation can really suck. I mean, it’s much easier to look at all the ways they fall short of doing things as well as you do, obviously. But when they really nail it, sometimes an unflattering light shines on our shortcomings. That’s not fun to look at.

In this situation, I believe there area two different ways you can look at your performance:

1. Throw in the towel, or
2. Figure out what needs to be done to match or compete with them … do it better.

You can’t fail as long as you are always willing to get back in the ring. But you can’t compete unless you climb in.

Listen, you won’t learn how to beat your competition by merely getting frustrated at their results. You need to find out what they’re doing and figure out how to build a better offer, product, or even process that make those results tangible for you, too.

Yeah, the whole build-a-better-mousetrap thing.

But did you notice that I mentioned making your process better? Many times, that’s all it might take. Chances are, you don’t have to discount your products or services. Chances are, you don’t have to resign yourself to being even busier than you already are. Chances are, you don’t have to work any harder to achieve the same (or better) results.

Those who have reached successful pinnacles in their careers as business owners usually have a system devised not only for immediate feedback, but also designed for future improvements.

Don’t just kick the tires when it comes to thinking about changing your strategies. Start implementing those simple daily tasks and systems to increase your profits. Those small increases add up, and when you bring a strong, customer-oriented approach to all you offer, you’ll see improvements in everything from social networking responses to brand recognition and sales.

You can do it better, just decide what it actually is.

Is ‘it’:

• Following up on the sale with a survey or quick phone call?
• Collecting comprehensive contact data, like email addresses?
• Shooting before and after shots to share online with others?
• Tweeting or posting your helpful ideas on social media sites?
• Adding a professional photograph to your media outlets?
• Asking for reviews? And then sharing those reviews online?
• Developing a maintenance package for additional long-term sales?
• Sharing your review and social media locations on your invoices and business cards?
• Developing how-to videos?
• Team up with another local vendor to offer coupons or specials to your best customers?
• Post to your blog more frequently?
• Improve your directory listings online?
• Take a class to improve or augment your skills?

Whatever your ‘it’ is, figure out how to implement that small improvement right away. What can you do better? Have you started doing something new this summer? Tell us about it in the comments below!

What is all the buzz about content, anyway? Content is that necessary component of your online marketing that has a very soft voice, but carries a pretty big stick. While copywriting is specifically related to marketing, content has more to do with reputation building and link strategies.

No, I’m not implying that you have to hit anyone over the head, on the contrary.

Content lets others know you have an online presence, and good content gives them confidence that you are the ‘go-to’ guy when it’s time to purchase a product or service. Screaming won’t work … or hitting … or telling them how smart or great you are … it’s really going to be all about being a helpful resource.

Don’t skimp on adding quality content to smart locations, and pay special attention to areas where you know your topics will be well received.

• MerchantCircle – post to your blog, newsletter or answer questions
• Article submission to EzineArticles.com or EvanCarmichael.com
• Manta.com
• Your business blog
• Squidoo.com
• StumbleUpon
• Posterous
• Business Email Marketing – blasts, newsletters, and autoresponders

I think these areas are premium locations. They’ve been tremendously helpful for our clients. If your demographic includes a range of locations, make sure you’ve mentioned them in your profile and ‘claimed’ it wherever possible.

Your content doesn’t have to be long, but you’re wise to edit and revise for more concise and professional writing. Part of the convincing nature of content marketing is the presentation of your profile, carefully written work, and useful linking to your corresponding business website copy.

In a remarkably short period of time you can build your online reputation with a well-thought out branding strategy. Start adding your content to several of these locations on a regular basis and watch how quickly your phone will start to ring.

Are you posting content online? Why or why not? Are you noticing results? Encourage our readers by sharing, we love to hear from you!

Content is so important to your online efforts. It’s a mountain to tackle, though. There are so many places to continually update, it can seem like a daunting task. Even when you love to write, it’s not always easy to conjure up the passion necessary to crank out quality work.

I suggest free writing to everyone I know. It’s a simple, 10-minute strategy to start the ball rolling. Simply, set the timer and go for 10-minute intervals with no regard for anything but the subject matter. The revising and editing done after it’s set for a day will turn your lump of clay into very useful material.

That’s not the end of the story, though.
There’s still quite a bit that can be – and needs to be – done to get the most out of your content if you intend to increase back links to your website, improve your Google ranking, or generate sales.

Take that useful material and consider where you can use it most effectively. Content can be used to promote your business on article submission sites, blog posts, email campaigns, and even landing pages, so think about your strategy.

Keep these points in mind to make your content irresistible when revising and editing again:

• Write in bite-sized paragraphs.
• Keep the focus of your content on benefit to your audience.
• Ask the questions your reader is asking.
• Delete thoughts that don’t contribute to your main purpose.
• Delete words that don’t contribute to the sentence.
• Break your sentences down, keeping commas to a minimum.
• You’re either communicating with one person (preferable) or several. Keep your pronouns consistent.
• If your material will be distributed sequentially, revise and edit in one Google Document. Separate your content with a dashed line, and make sure your content flows easily from the beginning of the series to the end. Keep your message smooth and your offer clear.
• Pay attention to the length of your content. The length should be consistent with its distribution method. Articles, for instance, are better at around 400 words, where email campaigns require far less content per email.

These tips used with your compelling content will greatly improve the response rate of whatever distribution method you’re using. Don’t forget to use a well-thought-out link strategy to get the most out of your work.

As a matter of fact, not all directories are harmless.

Yes, we agree with listing your business in human-edited directories. We teach you how to do it correctly yourself, and we  also offer a service that takes the work out of it for you, making certain your company is listed accurately and professionally in over 300 top-level directories – including search engines and mobile directories like Tom-Tom, Garmin, and On-Star. We suggest and promote listing your company in as many reputable locations as possible to improve your back links and gain exposure.

But watch out.

Some sound good but can suck hundreds of dollars out of your account in the blink of an eye.

I know enough about this stuff that I should have seen it coming, but if I can get swindled, it’s that much easier for a business that doesn’t understand what’s happening.

The directories we use are free. We charge for the service of managing the mundane, time-consuming work you can do yourself. You can spend all your time listing yourself and still get it wrong. When we do it, it’s accurate and completed quickly because we know what we’re doing.

Our directory listings are human-approved, too. They’ll call and confirm your information or email you and expect you to approve your inclusion. It’s all reputable.

But here’s where it can get confusing for many, and now I can include myself because I was ‘had.’

I was in the middle of several tasks, like anyone would be in the middle of the morning. Got a call from a directory ‘updating my listing.’ U.S. Directory no less. I’m listed in so many places I couldn’t possibly, by memory alone, know if I had requested inclusion there. It sounded like a place I may have submitted to, so I answered all of their very detailed questions for quite some time.

Eventually, this guy mentions that it will cost me $5.00 a month, and that I have to give him my credit card info to get started. Now, that made me pause. That was the first I realized that this was a sales call! I had him verify a ton of stuff. He emailed me. He gave me his supervisory credentials and I ended up thinking to myself, “What if this is a great, inexpensive idea that I could use for my clients? I’ll go ahead and check it out for $5.00 a month.”

So then he tells me that I’ll be getting trackable leads, and for that it will cost .25 for each lead that I get. I’m thinking, “Hmm, let’s see what that means. Paying clients are easily worth that. I’ll monitor this and see where it goes.”

One month passes. Got a five dollar charge. Another month passes, got another five dollar charge. I totally forgot about this thing.

On the third month, I was almost charged $400.00! My bank flagged it, and it didn’t get paid, so I got an email. Had I not received the email from U.S. Directory telling me that they paused my activity due to non-payment, I never would have known what they were trying to do!

I immediately went online to my account with U.S. Directory to see what was going on, only to find that they were claiming they had sent me over 1400 leads! Really? No one I spoke to had referred to them – and I ASK. I went into my Google Analytics and could easily see that was crap. They must have counted every robot that ever went into my site as a lead. None of my analytics tools can verify the leads they said they sent me!

Conveniently, their ‘trackable’ analytics were down. Go figure.

I’m not paying for that, and neither should you. I went to my bank to see what could be done, and we disabled that card so they couldn’t  syphon any more money from my account. It bothered me all day. What if this had happened to a business owner whose bank wasn’t as protective and thorough as mine?

That’s a painful bite for anyone to take, for NO REASON WHATSOEVER. I would have gladly paid that for 1400 leads! But it was completely fraudulent. It didn’t happen. How stupid to try that on someone who knows where to look to verify claims like that!

So beware, people. Not everyone sporting a great name is out there to help you. Some are downright predatory.

My advice? Ask at the onset of the call if the directory is paid or free. Many have free versions, and for the back link, that works. Paid versions will claim to post your business listing in premium locations on the search engines. They didn’t send me any leads, folks.  It was a big, fat, hairy lie. Run, don’t walk, away from any service that will fraudulently claim to send you leads for money.

You absolutely have to have your own analytics solutions.

Not all paid directories are dirty, but telling the difference is mighty hard to do. Get a service, like our Local Listing Service, to manage this for you. I tried out the competitors, and quite frankly, for your sake, I’m glad I did.

Your business should be active on Twitter, but how often does the day get away from us and we just can’t seem to make time?

Make some fun for yourself and find out who likes to tweet while drinking their morning brew. Some of my favorite tweeting times are before and after working out, or during my morning coffee.

Everything is a little more alive and energetic during these moments and I’m much more likely to be cracking up over something ridiculous or poking fun at a social norm. That’s GREAT stuff to tweet! I’m not always plugged into the online chatty world, so I have to make the most of the time when I am.

I like a coffee and a tweet, you?