Content marketing is not sales and it’s not advertisement. It is, however, the most effective way to promote yourself online. Share your expert opinion on a product or method, teach others how to look at something more deeply or offer a differing point of view through well-written material you then share through online environments. Depending on the content’s usefulness, you may even be able to get it picked up in local magazines and other print publications. (more…)
We get a lot of questions about content marketing. As my mentor and co-worker, Shari Voigt, pointed out so well in her post to Express Marketing Memo, it’s the many ways you present your company interactively online. Useful information is in constant demand, and quite frankly, it’s hard for most businesses to offer content effectively and still do the day-to-day activities involved with running a business. Many companies choose to outsource that function, but you can do it yourself.
Shari and I were talking about the difficulties beginners face when it comes to content marketing. As we mulled it over, we started talking about what doesn’t work. Basically, there are businesses we would never respond to because of their annoyance factor or the poor presentation. I’m sure you wouldn’t want that to be you.
Let’s hit on those issues so you’re better prepared when you hit the online world.
Earlier this month I talked about article marketing on Express Marketing Memo, and I focused on the value of a larger audience for your material.
Many writers, and even small business owners, are realizing that to truly take advantage of Internet marketing opportunities, coming up with their own original content proves difficult, especially at the rate it must be done to help their Google rankings. Any given site should be posting between 2-5 new posts per week. Articles should get submitted for your company monthly or more. That’s quite a bit. You can do it, but you’d better budget your time.