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Case Study Shows Improved Conversions With Web Page Copy Makeovers

When Gary’s Quality Plumbing came to us for help with their website, they were having difficulty getting customers to find them online, and had been told their web pages needed work. (more…)

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Your Website is Your Secret Weapon in 2012
According to research firm, Bredin Business Information, over 85% of small businesses reported using their website to generate new customers in 2011, followed by email and search engine marketing.

We talk to business owners daily about their web page updating and new website builds. People still struggle to get their heads around the real value of their websites. The last few years have changed the online aspects of our businesses a lot, and we can expect more changes to come. Making the most of smart online tools will simplify your life once you make the commitment to learn how to manage them. Your most important tool is your website.  (more…)

Have you ever wondered why you get those mailers addressed to the fictional “Occupant?” Do some make you cringe, while others raise “the eyebrow of curiosity” causing you to hang on to it and show it to someone, possibly even purchase? Never? Of course you have.

Well, they’re being sent out in droves right now, and competition for your attention is fierce. There is risk associated with direct mail advertising, and it isn’t the right choice for every business. For some companies direct mail is extremely effective. Marketers will tell you: everything from the color, to the pictures, to the right words and precision placement of those words was carefully scrutinized before the ad ran. Slightly altering even one area can radically increase conversions. (more…)

Ever been to a party and ended up stuck in a corner talking to ‘that’ guy? You remember, the one who drinks too much and starts rambling on and on about nothing you care about? You can’t wait to find a way to get out of that situation, but he has no idea.

Bad copy is the same way. It doesn’t have any idea what the reader wants to know, and repeatedly goes off course, not leading – just rambling.

If you want your reader to eventually buy something from you -  product or service – you’ll have to be much more focused.   (more…)