Is Your WordPress Business Website Secure?

Your WordPress business website – or any website for that matter – is only as good as it is secure. We hear so much about big data breaches with major online companies, but many small business owners don’t give their own website security much thought. The one-button installation of WordPress, available through any hosting company, makes starting a business website so easy – too easy. But, if you’re not following good security practices, you can easily leave an open back door for a hacker to access your website.

WordPress website security: A Computer hacker silhouette of hooded man reaching and stealing network password to steal confidential data concept for security, encryption, crime and virus protection

Why would a hacker bother with your website? Unfortunately, that’s the wrong question. Simply put, for whatever reason, hackers continually try to gain access to all business websites. It’s not personal. It’s probably not even a person. But leave a security loophole, and they’re in – and the next thing you know, a customer is calling you asking why there’s advertising for pornography on your home page.

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Stop Turning Website Visitors Away – 10 Reasons for a Redesign

People still judge a book by its cover. We all do, whether intentional or not.

The same thing happens day in and day out on your website. It’s a visible representation of your business online. If it’s amateur or outdated, it leaves a bad first impression. It may even leave your audience wondering if your business is trustworthy.

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Website Design Isn’t Just About Appearance

If you were on the design side of the conversations that go on when a website is being developed, you’d be amazed at the differences in opinions between different companies when it comes to designing a website. Business owners ready to redesign often have ‘ta-da’ ideas for their new website, and some design teams really rally to that. Making a website ‘pretty’ is fun work, and can go as far as your imagination, skill and bank account let you go.

Function, searchability, and user behaviors are a little more tasking, but if you ignore those things, your marketing ‘hub’ is handicapped. Pretty, but handicapped. Can you have a website that’s pretty and functional, with easy searchability? Yup. But some things just don’t work together, and a good team knows what to avoid so a pretty website is a serious asset, too.  (more…)

Use Vendor and Client Logos

This is the wrong time of year to ignore customer anxieties. People subconsciously assess your site in 1/20th of a second, so your first impression should be the very best possible.  (more…)