If you build a better website, will the world beat a path to your door? I hate to disappoint anyone, but it’s not likely.
A great website will cause your visitors to hang around to see what you have to say, but on its own, will do little to draw new customers.
Now, if that great website is search engine optimized, contains fresh and interesting content, and has relevant links pointing to it from other sites … well, that’s a completely different story. Note that this isn’t an even / or proposition. Highly visible websites are search engine optimized, have a continual infusion of fresh, interesting content, AND hundreds of inbound links. If your site can’t be found, it’s missing one or more pieces of this puzzle.
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