Search engines are a funny thing. An evolving thing. If you think you mastered SEO techniques when marketing your business last year, surprise!
It’s like this:
On the one side, you have search engines that want to bring the most relevant information to the forefront to make
searching the online super-highway easier for the searcher, i.e. your potential customer. It’s a noble cause, they’re not the devil.
As a matter of fact, they don’t want to be manipulated so that marketers take advantage and the consumer ends up only having the choices that marketers want them to have. They don’t want information to be inflated by tactics; they want real information.
On the other side, you have marketing agencies who want their client to be in the forefront so they can be seen by everybody. Also a noble cause.
So it’s always this tension between marketers figuring out how to benefit their clients, and search engines working on making the marketer’s plans obsolete. [Read more…] about Clearing up Confusion About Bounce Rate