Strategy is integral, but you need strong branding for any strategy to be effective.
From where we sit, we see companies growing and evolving to accommodate their new ideas and bigger visions. It’s exciting to watch businesses grow in defiance of what the news media hands out on silver platters. It makes dramatic story lines, and we should listen with compassion, but those stories don’t have to shape your reality.
I want to caution you, however, that growth and vision may require basic, often costly changes, that shouldn’t be ignored while you’re building. Even if your new idea is simply a better conception of a previous business, how you brand it will absolutely impact your ability to attract the customers you desire – and the ability to make the money you’re envisioning. Read More→