This is the wrong time of year to ignore customer anxieties. People subconsciously assess your site in 1/20th of a second, so your first impression should be the very best possible. Read More→
Archive for Designing Logos
Comments (0)
Categories : Website Design
Tags : Designing Logos, vendor logos
When I was first contracted to create a logo design for Via-Cell, their idea was a genie, possibly emerging from a lamp, holding coffee, food, and other goodies that can be ordered “via” their “cell-” phone and web-based system. I went to work sketching what I hoped would become the next Chester Cheetah, Tony Tiger or Michelin Man. Read More→
Comments (4)
Categories : Designing Logos
You can make your own business cards. There. I said it. It CAN be done. They can be made using most programs already on your computer and they can be printed out using perforated card paper right from your printer for a very small amount of money.
In years past, the older perforated card stock looked perforated. You could see the little bumps along the side. The new micro-perf stuff is better, but the stock is too lightweight and results in a flimsy card.
Worse than that, you can actually damage your printer using the heavier card stocks.
You want an eye-catching card that has a professional weight to it. The type of printing matters also. A home printed card on an inkjet printer will bleed if it comes in contact with moisture, a dead giveaway and a poor presentation. Digital printing offers color options that don’t bleed and they detail well in the small space of a business card.
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Comments (6)
Categories : Business Cards
The customer may not be infallible (like you or I?), but it’s a safe bet they know a lot more about their own business than I do. It’s my job to help them realize their vision, not mine. We’re building their brand, not my portfolio. As competition gets more fierce (or if you will, as marketing dollars get more scarce), even established ad agencies are acknowledging that customers must have the final “say” in their own brand. Read More→
Comments (2)
Categories : Branding
Tags : Designing Logos
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