A common misconception is that having multiple domain names will increase your site’s search engine rankings. It’s not uncommon for a business to own their name as a domain, as well as several keyword-specific domain names.
While that’s not a bad idea, don’t buy extra domain names with the thought that you’ll point them to your existing site for an SEO boost. It just doesn’t work that way. [Read more…] about Before You Buy That Domain Name
Using an email address other than your domain name, or one that promotes your brand, makes completing the sales cycle tricky.
In this day and age of independent contractors and sales agents, it can be bothersome trying to figure out who is who selling what on behalf of who. Poor branding efforts dilute a clear sales channel, and that’s not good for the consumer. If it’s not good for the consumer, it’s not good for your company, plain and simple.
Let me explain why: [Read more…] about Make Sure Customers Trust Your Email Address
