If you stop to think about it, we’re all marketers. We all have something to sell and we need to market it, whether product or service. Narrowing the focus of your newsletter to your particular niche will increase your bottom line – whether you’ve got a huge list, or not. Your email marketing list is an important feature, don’t get me wrong, but look at it this way:
Not everyone who goes into a store is looking for the same thing.
What is the strongest thing you offer, and who wants it? Your list should be divided up so your message targets the particular group who have already shown interest in a thing, or are in the category of someone who may not know that your product or service is their remedy.
[Read more…] about Great Newsletter Design Is Nothing Without Targeted Content
If you are one of the many subscribers reading this post, you’re definitely connected. However, there are still many small businesses that are not. Believe it or not, in this modern digital age there are some who refuse to use email. The old line “Didn’t you get the memo?” still holds so true these days.