(PT2) We want relationships with our customers and readers to be actual relationships, and that requires two-way conversation. We want to encourage them to call, sign up, or click on a link. We want them to tell us what they thought of our products or services. If you read my earlier post on the value of influencing customer response, it’s time to start asking questions and posing statements that engage dialog.
Or you can just wait and see if your schedule fills up. (See pic for emotion that follows waiting for your schedule to fill up).
I’m often involved in conversations with small business owners regarding their marketing materials, and lately I’ve notice a disturbing trend. There’s an increasing gap between companies who hold integrity dear, and their competitors. A prospect has to dig pretty deep to know who’s good for what, and you’re left with two large responsibilities – business ethics and conveying them so a customer has a clear choice.