Zero To Sixty Marketing

iThemes

Plugins Make Functionality Look Easy

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It used to be that extreme functionality was only for ‘big players’ online. Small companies really didn’t think they could do much with their websites, they basically represented an online address and that was about it.

With WordPress and iThemes, that couldn’t be further from the truth. About two years ago, we decided to exclusively build WordPress websites – and our clients are some of the most independently capable business owners out there.

It’s a good thing. The most frequently asked question we get from a new prospect is, “How can I get more control of my website, without destroying it?”    [Read more…] about Plugins Make Functionality Look Easy

Marketing Includes Knowing What You Don’t Want

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Timeless Treasures Pt 2

In my last back-to-basics post, I challenged you to carefully define your customer – to market effectively and be COST effective, we need to know exactly who’s attention we’re trying to gain. But there’s far more to it than that. It’s also important that we figure out the markets or projects that aren’t a good fit for us. There’s a lot to be said for learning what you DON’T want.  [Read more…] about Marketing Includes Knowing What You Don’t Want