Online marketing is a different animal. If you’re not getting the feedback and interaction you want from all the time you’re spending chatting it up, don’t be discouraged! The online crowd can be a tough audience, and the most important thing you can do to get their attention is work within your own network to develop interactions. [Read more…] about It Takes A Village to Improve Online Performance
How Much is Too Much Social Activity?
Every business is unique and different, and so are their social styles. Not everything you see others do will work for your company.
Social activity can’t be ignored, but most small businesses that didn’t grow up in a culture of social online behavior will agree that there isn’t a whole lot of time for chit-chatting in the unknown with whoevers. There’s a business to run.
The superficial benefits to social engagement are obvious:
- Brand recognition
- Industry thought leadership
- Staying current with trends and information
But those reasons aren’t enough to keep you interesting or interested in social activity – they’re kind of flat, aren’t they?
Among the more brow-raising reasons for social engagement, the term ‘social proof’ should have you rethinking social altogether. [Read more…] about How Much is Too Much Social Activity?
Social Media Focus – An Overview
We’re kicking off a series today, in response to our clients’ questions about how to effectively use social media for business. If you’re an RSS subscriber, you’ll see this in your feed reader on the day we publish. Email subscribers will receive these tips as part of our weekly newsletter that now comes out on Saturdays.
What is Social Media?
Social media is not just Facebook or Twitter or LinkedIn or your blog. Rather, it encompasses all of these social channels and many more. I’ve lost count of how many social sites are online, but that doesn’t really matter anyway. We’re going to help you appear to be everywhere, but we’re only going to focus on one thing at a time. [Read more…] about Social Media Focus – An Overview