Zero To Sixty Marketing

marketing dollar

How Much DO You Spend on Marketing?

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If you’re a smaller residential service company, chances are you create your own fliers and marketing materials. It’s likely you create your own business cards and order your invoices and time cards from a company that also offers t-shirts, baseball caps, and embroidered name tag button-down shirts. It’s affordable. You get to have the appearance of a legitimate company and no one selling you pricey services and telling you how your message needs to sound to your clients. Certainly, these things are important for you to stay in control of your costs and your reputation.

51FOLsGDi7L._SL160_Or is it?    [Read more…] about How Much DO You Spend on Marketing?

Using Keyword Research Tools – PT 3

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We’ve been giving you the nuts and bolts breakdown of SEO, and we want to make sure you have access to some of the easiest keyword research tools out there. We’ve been using Wordtracker for several years now, but I’ve only recently started using this tool myself. A couple of years ago I had tried it and thought it difficult, but then again I had very little working knowledge about how to use the tool, and they’ve improved the experience for the researcher (you) by leaps and bounds. Anyone can figure this out.

First, make sure you take the tour. I don’t remember taking the tour, if they offered one on my first try years ago, but I’ve taken the tour since then and now think that it’s very helpful and can’t imagine trying to use it without taking the tour. I like things spelled out.

Wordtracker Tour

Very basically, there are four steps that you’ll be walked through in more detail:

  • Enter a keyword (one you’ve chosen off of the list we worked on in the last post)
  • Find the actual search traffic volume for your keyword
  • Evaluate competition for the word
  • Export results, and
  • Research again from your list

While you’re there, take a look at some of the blogposts in the Wordtracker Academy. I thought Lyndon Antcliff’s post on social media was a really great breakdown for any business owner.

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Marketing: The Times, They Are A-Changin’

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vwcamp by intomwetrust2 on flickrWe’re all familiar with the Bob Dylan tune. That is especially true when it comes to your marketing dollar. The times we are experiencing now require rethinking everything we have held to be true in the past. Today’s marketing is very different than it was even three years ago, and no one today has money to throw into anything that will not produce.

That being said, what are you doing with your marketing dollar? Have you cut your overhead to balance out lower demand, or cut your productivity? You probably know you have to market differently, but how? What is the systemic difference between a fully functioning, income producing company, and a company having trouble paying its bills?  [Read more…] about Marketing: The Times, They Are A-Changin’