Is Your Website a ‘Good Sales Guy’ ?
Ever been followed around by a commissioned salesperson at the mall?
Their job is to take care of your every need, and for providing that ‘service’ (used loosely), they will hopefully get a percentage of a percentage of your purchase. It’s in their best interest to make sure you have as many things available to you as cross your mind.
If nothing crosses your mind, they have brilliant additional ideas to invade your senses with.
You know, some do it right …
But others, well … not so much. Have you ever left because you were annoyed? Have you ever turned down their suggestions because they were way too expensive, gaudy, or irrational?
Or worse …
Have you ever refused to re-enter a store because it was obnoxious?
I’m not opposed to a good salesperson doing their job and making well-deserved money at it. I’m simply making an analogy we can all relate to.
Listen, your website is your online store. [Read more…] about How To Sell – Persuasive Power