Gerald Voigt, co-founder of Zero To Sixty Marketing LLC and owner of Hawkeye’s Hobbies and Images by Hawkeye, lends his thought-provoking perspective to marketing in the micro to small business arena. In this post he describes some negative tendencies to be recognized and avoided by companies offering B to B services.
The customer is never wrong.
Well that may be true, but it doesn’t necessarily mean each customer is right, for you. Recently I was approached by a prospective client who was asking for assistance with marketing his business.