Zero To Sixty Marketing

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Marketing Specialties Without a Storefront

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Roughly around 45% of Zero To Sixty Marketing clients don’t have an actual brick and mortar store to sell their items. Many of our clients offer services from office buildings where they have no intention of actually entertaining clients. Still others depend on event marketing to sell their wares to industry retailers and discriminating customers.

If you operate a business like these, without a storefront where buyers to come to you, making sure your products can be fully appreciated is a challenge. Tangible items may need to be felt, services need to be shown relevant and necessary, and conveying luxury is often the missing element when it comes to being able to convince upscale buyers to purchase.
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Why Twitter?

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Everywhere you look these days, someone’s talking about Twitter. Last month (February ’09), over 7,000,000 people logged in with some answer to the now famous question, “What are you doing?” It’s grown by 1382% since the same time last year, making it the fastest-grown community site in the U.S., according to Nielsen. Now, with widespread adoption of the news media, Twitter is bound to grow even faster.

Detractors are quick to point out that Twitter is noisy, a distraction, and they really don’t care what some stranger had for breakfast. All true; you can’t argue with the obvious. But, there are ways to filter out the noise, turn it off when you need to focus, and select folks to follow with more interesting things to talk about.

So what’s Twitter all about from a business perspective, and why should you care? Honestly, that’s a huge question, one that will take more than a single post to answer. We’ll get a start on that answer this week from Evan Williams, the co-founder of Twitter:   [Read more…] about Why Twitter?