Are the kids back in school yet?
Are you getting your focus back on your company, and back on the upcoming holiday season you need to be ready for?
Holiday season isn’t just about holiday sales.
It’s also:
- Seasonal health-related issues,
- Vacation-related support,
- Family dynamics support,
- Vehicle maintenance,
- End of year taxes,
- Debt management,
- Homeowner property protection,
- Pampering, beauty services,
- Time-savers, like meals out and courtesy services.
Clearly, every company should be thinking about their approach to Q4. Make time to deal with the season proactively. Making good choices now will increase online traffic to your website, convert casual visitors to sales, and build up your reputation for the new year.
A few things Inside Line subscribers should be doing proactively right now:
- Manage your message for the season. Get your resources compiled and your offer dates in stone.
- Collect every ounce of contact data possible, from social media handles to email and physical addresses.
- Get your calendar out and develop specific campaigns. It doesn’t matter if they’re informational, promotional, invitational, or following up with customers after the purchase – know how you’re going to be your customer’s resource this season and they’ll remember you in the new year.
Take care of this before Labor Day weekend and you’ll be able to enjoy yourself a whole lot more!
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