Is your business a piece of a larger puzzle?
Is your business one cog in an industry wheel? Take advantage of the momentum being sent your way by your neighboring cogs!
Within the same niche or interconnected business, there are ways to cross-promote each other to the benefit of the consumer. When you engage your customer in related offers, you actually provide a service.
They thought they would have to go elsewhere for that information, but there it was – and you provided it.
For example, an organic grocery store puts brochures and catalogs for a local retailer in organic clothing lines at point of sale locations. The consumers who ‘think organic’ will love to have this information handy to them. In the same way, an organic fashion retailer who displays the weekly fliers from the neighborhood organic grocery also becomes a resource. Being that resource adds a tremendous amount of value to the relationships between retailers and consumers.
Another example would be a model airplane builder and a niche paint provider for that plane. Gerald Voigt’s credibility in the area of niche paint for model airplanes has catapulted him in his career, primarily due to the value his information provides the hobby industry audience. He’s built his business on the relationships he’s cultivated within the hobby world through the products those businesses provide.
If you’re not currently embracing a business relationship with ‘benefits’, you should be.
Have you been building relationships with related businesses? Tell us about your successes and struggles in the comments below.
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