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Inside Line to More Business

People shop on tablets and phones.

Do You Really Need Great Copywriting?

March 21, 2012 by Susan Hamilton

Have you ever wondered why you get those mailers addressed to the fictional “Occupant?” Do some make you cringe, while others raise “the eyebrow of curiosity” causing you to hang on to it and show it to someone, possibly even purchase? Never? Of course you have.
[Read more…] about Do You Really Need Great Copywriting?

Are You Blogging Enough?

March 19, 2012 by Susan Hamilton

It’s not easy to manage a blog when you run a company. Unless you started out blogging, most businesses that we come in contact with would rather pay to have it done for them than struggle with their own blog. It’s not hard, though, and the heaviest factor seems to be whether or not you’ll develop the discipline to do it. That said, disciplines take some effort and forethought. Blogging is no different.  [Read more…] about Are You Blogging Enough?

Follow ShariV on Twitter

How To Set Up a Social Media Profile That Helps Your Brand

March 13, 2012 by Susan Hamilton Leave a Comment

Twitter icon.Wonder how social media works for your company? If you don’t set up a decent profile, it won’t work for you at all.

The first thing to setting up your profiles is to make sure what you add really benefits your brand. We can talk all day about how to manage the Twitterverse, but when it comes down to it, people join these communities to stay involved with people. They go to profiles first for many reasons.

1. To make sure you’re a real person, to make sure you’re not some ‘bot’ that wastes their time,
2. To make sure you have something they want to hear more about.

Twitter, Facebook, and LinkedIn are three areas where most businesses should have a profile. Each of these areas allows you a small amount of space to share who you are, what you offer, who you work for, and how to get in touch with you to learn more. I suggest you take that one step farther – make sure anyone who is deciding whether or not to follow you knows how you could help them with your products or services. [Read more…] about How To Set Up a Social Media Profile That Helps Your Brand

How to Use Twitter For Conferences

March 12, 2012 by Susan Hamilton Leave a Comment

My husband, gotta love him, hasn’t mastered Twitter yet. Like many of you, when he realized it could benefit his speaking engagement, there were too many other things that took precedence. The show had to go on.

Twitter isn’t hard, but it is different on different smartphones and the apps also work a little differently. It looks easy enough, but I suggest reading this letter I sent him first. (Had I known he didn’t ‘get it’ I would have started helping him a long time ago!) I have his permission to post the letter I sent him later that day, so here it is! ~Susan
[Read more…] about How to Use Twitter For Conferences

Now what do I do?

9 Things You Needto Know to Grow

March 5, 2012 by Susan Hamilton

Day-to-day internal business affairs rarely get finished without spelled out tasks. Most positions in a company have daily duties that get checked off at the end of the day to make certain everyone is working at capacity and not sloughing off. It’s not unusual for smaller companies to sweep that component under the rug, but it’s a costly mistake. Every single position in a company expecting to grow should have metrics in place, in other words, a way to evaluate performance based on a constant expectation of growth.
[Read more…] about 9 Things You Needto Know to Grow

Don’t Ignore Interest in Pinterest

February 29, 2012 by Susan Hamilton 2 Comments

Noticed that ‘Pin’ option on stuff you read online these days?

Pin It

When you think of social media, you naturally think of updates. Well, Pinterest takes updating to a whole new level, and as far as I’m concerned is one of the smartest ways to share excellent and unusual products. I can’t imagine what went into mapping out such a big project, but I would have loved to have been a fly on the wall!
[Read more…] about Don’t Ignore Interest in Pinterest

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