Roughly around 45% of Zero To Sixty Marketing clients don’t have an actual brick and mortar store to sell their items. Many of our clients offer services from office buildings where they have no intention of actually entertaining clients. Still others depend on event marketing to sell their wares to industry retailers and discriminating customers.
If you operate a business like these, without a storefront where buyers to come to you, making sure your products can be fully appreciated is a challenge. Tangible items may need to be felt, services need to be shown relevant and necessary, and conveying luxury is often the missing element when it comes to being able to convince upscale buyers to purchase.
[Read more…] about Marketing Specialties Without a Storefront
A quality piece of content work takes quality time. You might think you have all the right content ready to go – and maybe you do, maybe it is. 
If you’ve been in business a number of years, it’s time to think about who you have considered to be your target market. This is actually not an easy question. If your business is in a service industry, construction company, or even if you’re a CPA, you may have considered your customers to be anyone who needed those services. That’s not the data I want you to consider.