Narrowing the focus of your newsletter to particular segments will increase your bottom line – whether you’ve got a huge list or not. Use newsletter design elements to keep your regular offers in front of your reader and introduce new ones, but cover specific material in the body content.
Your email marketing list is vital; it’s actually more important than your social media efforts and your website. Why? Because hands-down, more people are reached through their inbox than any other online method. Targeting behavior will increase your sales and build your brand. [Read more…] about Use Newsletter Design To Narrow Focus
Believe it or not, many who claim to perform search engine optimization actually miss the big picture while chasing all the shiny objects that look like they may help, when in fact, they destroy good old-fashioned hard work. 
Do you ever feel like your competitor is really doing a great job, like they’re totally kicking your butt in some areas? Does it make you feel, well … less?
Content is so important to your online efforts. It’s a mountain to tackle, though. There are so many places to continually update, it can seem like a daunting task. Even when you love to write, it’s not always easy to conjure up the passion necessary to crank out quality work.