Zero To Sixty Marketing

Inside Line to More Business

After the Pitch

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Zero To Sixty Marketing Agency Newsroom on PitchEngine.We’ve just begun using a terrific social media release service in lieu of the traditional press release submitted via wire service. If you haven’t yet tried PitchEngine, you really should. News submitted through PitchEngine can be accompanied by multiple images, video, audio, resource links, and a ‘tweet pitch’ (your message in 115 characters or less). At the $29 pay-per-pitch level, it’s submitted to the major search engines and hosted forever on the site. For what you get, it’s a steal!

The strength and power of a social media release is its ‘sharability.’ So what do you do after the pitch to facilitate sharing and really get the word out about your company’s news?  [Read more…] about After the Pitch

Social Media Focus – An Overview

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We’re kicking off a series today, in response to our clients’ questions about how to effectively use social media for business. If you’re an RSS subscriber, you’ll see this in your feed reader on the day we publish. Email subscribers will receive these tips as part of our weekly newsletter that now comes out on Saturdays.

Social media icons.What is Social Media?

Social media is not just Facebook or Twitter or LinkedIn or your blog. Rather, it encompasses all of these social channels and many more. I’ve lost count of how many social sites are online, but that doesn’t really matter anyway. We’re going to help you appear to be everywhere, but we’re only going to focus on one thing at a time.  [Read more…] about Social Media Focus – An Overview

How To Grow Your Email Relationships

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Your relationship with your subscriber is very important. Are you growing it?

Email marketing is a two-way street. Your primary directive, besides the actual sale, is to get subscribers to communicate with you, to respond to you. As you interact over time, your relationship grows – and so does your credibility. You’ll be much more convincing as a trustworthy source.

Envelope.Here are 7 ideas to get your wheels turning:   [Read more…] about How To Grow Your Email Relationships

So You Think You Can Design Logos

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Images of the process our graphics designer, Scott Alberts took for The Rhythm Studio.

The logo design process for The Rhythm Studio in the Austin, TX area, was truly a learning experience.

Tracy King Perry was looking for a way to communicate multiple forms of dance in a single image.

Early sketches of ballroom-style dance images were discarded because Tracy’s focus was to be different from all of the other social / ballroom dance studios out there.

She DID NOT want a graphic of a couple dancing together.  From that distinction, we moved on to body parts, poses, and finally to feet.

 

A good thing to consider in the branding process. [Read more…] about So You Think You Can Design Logos